Access to Experts
Access to Experts

Episode 106 · 1 year ago

EP106: Write Your Book in a Flash

ABOUT THIS EPISODE

Access to Experts special guest expert is Dan Janal. Dan works with business owners who want to elevate their reputations and set themselves apart from their competition by writing a book. Dan shapes stories and strategies that can transform a career or business. Dan has written more than a dozen books that have been translated into six languages. Contact him at www.WriteYourBookInAFlash.com 

Welcome to access to experts, podcast, where business success secrets are revealed from world class experts, and now your host, said Allen. I am W Allen, the host of access to experts, and we're excited to bring you this guest today because it's something that so many people want to do. They want to write a book, but there is go the book is in my head or I got three books in my head. They don't really actually do it. Here's something that's done it and has been coaching people and has a fabulous program to do that. He's been around a long time. I've been a friend of Dan's for many years to National Speakers Association, and we're still hanging in there and we're still rocking things and doing a lots of cool stuff. And and once you say you write a book, you know it's like the hardest book is their first book. And you and you do you need a lot of help. So I'm glad to introduce my guests you today. Janionell. Dan Channel works with business owners who want to elevate their reputations and set themselves apart from the compot, their competition, by having a book. And that's everything. You know is you're a holly paid expert. If you're a speaker, you need to be an author. If you're an author, you need to be speaker. It all ties in absolutely beautiful and Dan has written more than a dozen books. He's ahead of me, and he's translated them into six languages. His latest book is write your book in a flash. We just like wake up and do this. I would be awesome. He has a lot of credentials that I won't waste time reading all of them because he's going to be here talking to you, sharing his expertise, and that's what it's all about, access to xperson. Dan is also an award winning reporter and has background and high tech, Pr Lots of good stuff. So what today we're going to talk about on the show is books, book, books, books. You see lots of books behind me. Dan's got it, he's ahead of me. So welcome to the show, my friend Dan Janelle. Thank you, thank you. Thank you, debby. It's great to be here. It's great to see you again. Yeah, it's...

...wonderful reconnect. You know, it's like, even though we see we're doing things, you say, Oh, I see you out everywhere, and it's like really like we're yeah, yeah, everyone knows debby Allen. Yeah, well, and now they're going to know Jane Janelle, because I need to know you. And if you're writing a book, are you have an aspiration to write a book? You know, tell us a little bit more about you know, since you've obviously are the expert running a book. How do you help people from the process? Let's let's even take a brand new author that says hey, Dan, I heard you on Wie Ellen's podcast, and how do I even work with you? Where do I even start? I think that's the biggest thing. Sure, you know, I always start with the end in mind. Our friend Stephen Covey came up with that term and it's really so true. It's like, what do you want the book to do for you? Because a lot of people, a lot of my prospects, come to me and they say, Oh, I have five books inside my head and one of them is going to be a screenplay and it's just going to be wonderful and it's all about garage door maintenance. Now, that's that's not Hollywood. Okay, you have to figure out what you want the book to do for you and in many cases it's about getting new clients. So the book really is a big business card for you because, frankly, no one ever throws away a book. You know, you go to a networking meeting or you speaking a conference, everyone gets business cards, they draw out the business cards, they forget who you are five minutes after they made you, but no one ever throws out a book. So it could be a month from now, six months from now can be a year for now, people will have a problem. They'll say, oh, I remembered meeting someone at that conference. Steady, what was her last thing? I know she wrote a book. It had a blue cover. I know it's in my bookshelf somewhere. Oh, there it is. Yeah, there it is. There's debby's book. I need her right now. That's what you want the book to do for you. So the only reason people will read a book is to solve a problem. So when you think about writing a book, you probably have hundreds of ideas. Only need eight ideas. Those are the eight problems that your clients have and those are the same mad problems that you love to solve. Now you may be able to solve dozens and dozens...

...of problems, but I will guarantee you that you were burnt out of solving some of those problems, or some of those problems are just a real thorn in your side and take a lot more time and effort than it then you want to spend, or it doesn't pay as much because everyone else is solving that kind of problem. So think about the a problems that you love to solve, that attract that a fact. Your your target audience, who want you to solve them. They're going to pay you big bucks and respect you for solving the problems and just be delightful people who want to have your friend to be your friends the rest of your life. That's what you want to write your book about. Those in the Middle Eight chapters of your book, and if you get solid on that, you'll have no trouble writing your book. Well, and I think here's the key, is that writing a book, you should aspire to be the best that you possibly can be, you know, the top of your game, which means, you know, I'm just going to write a block and people like sit and go. Well, I kind of finished my book first, and then I'll work on my branding, my business plan. What your book is our business plan, right and as Your Business Shifts and have you offer some other services and as you need to exposure for a keynote presentation or exposure for online events, whatever it is, or different programs that you offer, an online course, all kinds of stuff. That's when you write another book. I don't just write another books, I okay and need to create a project. It's there's always the business plan first, and I'm sure you see that. Damn or people are just going to write a book and then they they don't have any clue what they're going to do with it exactly. I agree with you completely. We are on the same page entirely. You know, I was the developmental editor for business owner in Acron Ohio. He was in he had an h fact business, heating, ventilating, air condition business, multimillion dollar business. That that was really it. He want to be a coach for other h fact business owners because apparently these people are really smart on the technology. They know are conditioning and heating systems and electricity, very very smart people. Well, it comes to hiring people and training people and collecting on invoices, they're they're not the best. So he wants to write a book. Will be a big...

...business card. That would promote him as the HBAT guy who can teach you how to grow your business. So the book really help position him its people got to know, like and trust him from reading the book and they realize that think this guy could lead them from meth to success because he's done it with his own company and with other companies, and that was illustrated through case studies throughout the book, which I made sure that he wrote, because he didn't know what a case study was at the time. He also some other issues, like he told some stories three times. Yeah, he didn't realize that he told the same Henry Ford story three times over. That's what the developments letter can come into. They hope you get focused on the on the big side, on the branding side, on the beginning, like you said, and then they go in to make sure that your stories are the right stories, that they position you properly, that they that they show what a wonderful person you are, what a kind, giving soul you are and also someone who knows what you are doing. That's what a developmental letitor can do for you right and just that. The key that you said they're Dan was positioning, is positioning you for more business. For coaching. So he became the person who had done it for years and now he's the expert who teaching it from the highlight. PADEXPERT self consulting services. Yeah, he had a very plan in mind. And so the book is also, you said, the business card, but it's like, okay, at the end, here's all the extra things you want. The book is sometimes the powerful thing. I've had people read my book, the highly paid expert on an airplane on a phone and go to my website and sign up for Twentyzero program without even meeting me. So yeah, hi, know it works right when it's positioned effectively and it's got the next call to action. So I think that's the biggest things. People don't don't realize that it isn't just the book. Or you're not going to go take books and sell them in the back of the room like when you speak. You could, but it's like that's kind of old school. It's like go to Amazon. Feel like, where do you get book? Good name is here, right, and so you know,...

...when you're first starting out, people, I'm sure, ask you, because you've had so much background with PR and everything, like okay, how do you get on USA Today and in USA Today, how do you get an entrepreneur magazine? How do you, you know, how do you get on all these shows? What's like? Because you're an expert, because you wrote a book, because your book is now broken into articles that are put out there. You know, you're not going to start out with a major publisher. I mean I you know, I'm with a major publisher, Entprenur magazine. Now. They do a ton of work for me and pay me to write a book, but that's not where you start out. You know, you start with somebody like you need Dan to say you don't really know how to write a book, but you're going to make it look a brilliant and will you hold a book that you work with? I know this. This happens for your clients. They open up that book and read and go, oh my gosh, and I thought it was pretty good, but Dan just made it brilliant. Like now it's like I love my book because you have somebody else that that looked at it. Versus. I remember some of my first books as like, am I a good writer? Is this okay? I didn't have a coach like you that could take me through it back then. Was Twenty five years ago. That reminds you of an interesting story. I was working with the woman who's writing a self help book and you know, let's say it, all self help books are pretty much the same, except for the stories that you write. So she was writing a book for women between the ages of thirty five and fifty who have children who no longer need them. And you're sick. You're doing a double take. You so like children don't need their mothers. How can the possibly be well? When they're six years old, it's like, Mommy, I need you, Mommy, come here, mommy, helped me. When they're sixteen years old, it's mom leave me alone, mom give you some space, mom fill at the door, hit you on the way out, you know. So you know her audience and it was your typical book. You know, good idea is good advice. But in the middle of chapter three there is a story with this with a headline that said, excuse me for being Gross, and the story when something like this. I had this earthworm emerging from my belly. It's a quarter of an inch wide and four inches long. It's my stretch mark. I wear it shows that I bore four children. I gained...

...a hundred and eighty pounds and lost all but twenty, and a kind of you're ever lose out last twenty. But I wear it as a badge of honor because it shows that I bore four great kids who are going to make a difference in this world. And I said it's powerful exactly. I said, amber, this is your signature story, this is fantastic. Everyone can relate to this, especially not losing the twenty pounds that's so universal for men to by the way, I said you're burying it here in chapter three. As your developmental editor, I strongly suggest you move it to chapter one so people get to know, like and trust you and bond with you immediately. And she bought into it right away. And then I had an epiphany. I said, you know, right now your book has a kind of boring generic title, but what better title for a book that talks about how you can go beyond your boundaries? And I can go beyond your limits and paint outside the box and all those other phrases. Then stretch marks, and that became book and that became the name of her brand and that became of the name of her weekend women retreats, because she's not a speaker, she's a retreat kind of person. I help brand her. Yeah, it's just a byproduct of paying attention to your words, seeing what's missing and polishing up your your diamonds, you know, taking your bits of cold say Wow, this is not a piece of coal, this is a diamond. Let's Polish this up and put it right up front so people get to know, like and trust you and want to work with you right away. Well, I think it makes you so unique as you've been in this business for so long, you've been in the speaker world for so long, you've been in the book business for so long, you know the PR behind a book. I mean you and you've written twelve books yourself, like somebody that's like gets it when somebody could tell a story and then you can weave it in like that and say we know when speaking that's a signature store. But how would that go into writing and how would that grab your reader or they just can't put that book down and want to refer it and talk about it to other people? Is that even though you're teaching a lesson or solving a problem, you still...

...have to have stories and and that's what makes the book really good is that you can weave it and you can have your own personality in a book. You can it. Can Weave in your own personal stories, then your stories, of course, of your clients, which are your case studies, which are going to get you, you know, the back end which you need as far as the consulting or courses or whatever else you're doing. And most people don't know that. They just sit down and go, I'm just going to write this book. And I know a lot of people probably write books that are like interview style. Do you ever have any of those that you work on? Because they don't. They really think they're good authors and they want to just interview a bunch of people. Yeah, but you know, interviews can be okay too. I had a client as a financial planner. He want to write a book for I love this. He was so targeted. He his vudience were Henry's. Have you ever heard this term? High earners, not rich yet henry, who love that, heard that. Yeah, and he had a presentation that he to live it at the other rotary clubs and the Brunch the lunch clubs, in the service clubs and all that. Where was called retire and our etire each letter stood for different word, like tax planning or investments or whatever. So he was he was very organized. So I basically interviewed him. Every week we'd get together. I say, okay, let's talk about tax planning and he would tell me all there was about it, and I'm a former newspaper business editor, so I know what was boring or what was missing or was or well, was just too much detail for an average person to know. So it was a really good way to interview someone, get their material and write a book that was perfect for them. By the way, another reason to write a book is to educate people on how you work, because he used the book not only to attract people but also to detract the kind of people he didn't want to work with. Like how many times do you spend or people on the line listening talk, spending to talking to prospects and they spend so much time they realize that that person just as not buy into their system of way of doing things...

...and you just wasted an hour of your time doing that. Well, he wants to work with young sales professionals. We're going to make a lot of money one day and just sit back and just go and do their work and not bother him. He doesn't want to work with people are going to call him up five times a day and say, Hey, what are you think about IBM? Should we buy that stock? Should we sell apple? I just read something in Walster Journal About Apple. Should we sell our stacks? We short it. Should that's a different kind of person. It's perfectly fine. That's not who we wanted. So his book clearly lays out who his best clients are. So they buy to his system. They say that's the kind of person I want to work with. So they're pre sold before they even talk to you. That's another purpose for writing the book. Right. The pre sold, and that's the key. Like the girl that read the book on the plane. She was looking for that she's she pulled out the right title and said this is for me and then from there was like, oh my gosh, this is the person. I can't we do that. So that works really well. So let's talk about a case study. A first time author that you worked with that just did really well. I mean they were very coachable. They they took the book, their first book, and and pretty much knocked it out of the park. Yeah, you know, that would be my financial plan or client again, but I want to give you a different story because, let's see, we talked about amber, we talked about Eric. Okay, cool Steve was writing a book about sales training. He went to train sales trainers and he knew his stuff. He was a prime consultant to other a lot of books about sales training. He took a next at no one else had. He clearly focused his book on a subject in an Avatar know, his target audience that he definitely wanted to reach, and then he was able to go back and say, you know, on how do I separate myself and everywhere else? I'm the guy who wrote the book. Everyone else needs books about sales training. I'm the guy who wrote the book about Sales Training and as a result, he's able to raise his fees, get more get more process, get more clients and,...

...you know, take care of his family better. So he was very happy with the book. Yeah, so it was really positioning him to make a lot more money, and that's the key. That's why I really have to have a business plan that has to be position those are the two key things. And and to really make it work, and typically how long do you you say make a do book in a flash? Like what's the fastest? What's the fastest you've ever written a book? Well, the book I wrote with Eric was actually in six weeks and I pretty much as myself that it was that fast because he was targeted and I knew his topic and we did it. So that was cool. But here's what most people don't realize about books today. When people think about a book, I think about three hundred pages. Well, that's old school. No one wants to read a three hundred page book anymore. They want to get on a plane in New York and finish the book by the time they get to Los Angeles. In fact, one of the people my podcast actually interrupted me and he said no, no, that's wrong. They want to finish the book by the time they fly over Chicago. And he was right. So book today is about a hundred and twenty pages, or about Twentyzero words or twenty five thousand words. So now becomes a lot more manageable. So if you have ten chapters, remember eight chapters in the middle are the problems. The first chapter is your introduction to the problem, welcoming the people in. So they you know that they're in the right place, letting them get to know your signature stories. They get to know, like and trust you. The last chapters, your call to Action Chapter. Those are your ten chapters. Twenty five thousand words. That's twenty five hundred words per chapter. If you write for fifteen minutes a day, you can probably write two hundred and fifty to five hundred words in that setting. When I say fifteen minutes, everyone can write for fifteen minutes. If you can't write for fifteen minutes, then you know give it up higher go striter. You're never going to write your book. Fifteen minutes is like throw away time. Everyone has fifteen minutes to spend. So if you write two hundred fifty words a day, in four days you'll have a thousand words. Do the math there. In four or five months, maybe less, you'll probably have your twenty thousand words, because once you get started with two hundred fifty words, you're write five hundred, seven hundred fifty,...

...a thousand words. It's like a sit up. The first one is a pain in the butt. Even getting on the ground to do a sit up as a pain and a process, but you do the first one and as RAF you do the second one, it's not so bad to do the third one. You get into a flow. It's the same with writing that one of the people I interviewed on my podcast said I will sit down and write every day, even if I don't know what to write, I'll will write. I don't know what to write about today. I don't know what I'm going to write about. Maybe I'll write about this, maybe I'll write about that. I know I'm going to write about this and boom he's off and I thought that was that was actually a brilliant technique. And over writers writers block. But I suggest to my clients they do this outline, that ten chapter outline, and they now, you know you're going to write about chapter exactly. Employee engagement. You're write that employee engagement. You'RE gonna have case studies, you can have statistics, you're gonna have stories, you're going to have interviews, you're going to have all those other things that make a chapter a chapter. Now you don't have to worry about what you're going right about because you look at your deep dive outline and you say, okay, my book has a hundred different elements in here, what do I feel like writing about today? And then you never have writer's block. Oh Yeah, the biggest key is outlining it, you know, putting together like a business pan. When you work with a major publisher, you had to put it together proposal which I'm writing now for my newest book, and it's like it's hard when it's doing the overview of a whole book you haven't written yet, but I have enough of information in my head to know what it's about. It's just putting that proposal. When you're doing it yourself, you don't have to write that proposal and you're usually not on a timeline. So couple things that motivate you. When you're hiring a coach like Dan is, you paid them some money. You know you pay them enough of money that he's going to give you some time. He's there coaching you and you go, Hey, I paid him some money. I guess I better put that together. I think that is a huge motivator to get your your darned book done, because you are serious enough to say I need help. The rest of you that are saying I got more money than time, well, then you hire Dan to do the ghostwriting and you still get your book out and you still get that return on investment, because it doesn't matter what you invested in the book,...

...if it's done effectively and correctly and professionally, it's going to get the return on investment. So when people think about, Oh, this is like a lot of money to get my book done, it well, because it's a got to position yourself as that true expert to get what you want from the results. So as long as you're getting the return on investment, which, if you do any good book at all, you're going to get return on investment. This is where people don't get it. It is like you don't know how much money or not you're losing right now because you didn't work with somebody like Dan to get that freaking book out there. So it's just like, you know, do it and again. If I paid you money, I'd be goot. I'd be accountable to you exactly. You know, you point out a real good point that a lot of people ask me when they start working. Said, you know, that's my return investment. How am I can make money money back? And said, well, you're going to make your money back immediately by getting one new speaking engagement or one new coaching or consulting thing, because you know you can get five and ten, Fifteen, Fiftyzero dollars from coaching, consulting whatever. That's far outweighs whatever a book would cost you. So people say, well, but I don't know how to market a book. You know they're all there, a thousand and one ways to market your book. Let me tell you the one way to market a book. Well, first I'll tell you the one way to not market your book. It's called a hope strategy and it looks like this. Say, I hope someone sees my book on Amazon. I hope they read the reviews, I hope they read the first couple of pages in the book. I hope they buy the book. I hope they read the book. I hope they realize that I can actually help them. I hope they actually go to my website and contact me. That's a lot of hoping. Yeah, I have a different strategy. I say, Gee, I just read in the trade paper that this company has a problem with employee engagement. Chapter Three In my book talks about employee engagement. I'm going to Fedex my book to this person and say hey, read chapter three. It talks about your problem. I can help you solve this problem. Let's set up a zoom call and start working together. Granted, your languaging may be different. I'm not a languaging expert on sales. But the point is to about who you want to work with and send them your book. That when you'll be hired.

Don't wait for them to come to you. Be Strategic, be tactical and take the initiative and you'll get the clients. They're going to far outweigh the expense of writing a book right. So they pay experts big money. Okay, so if you are truly an expert, you have a book and the book is positioning you. It's also positioning you for other income string. So the book can like my Holly Fred expert book, for example. It is. It was a book and then there's this great content of information. Now it became a course, so you take your chapters, turn into course, it becomes a podcast, it becomes a live workshop. That comes a consulting program all of that was built into it. That's the business plan behind it. If you have another book, well, when I came up with my book, success is easy. It was because now just forgot about a title and I had on Ferm magazine just waiting to say yes to me. I don't think I picked the best title for the best time, but boy, I got the launched, boy I got the promotion, I got a great and I got that foot in the door with entrepreneur that when I do my next one, get that proposal out, they're going to say yes just like this and the checks coming in the mail. So you know, you have to do your due diligence. You know, when I started out with books, I never thought I could write a book, and that's that's why I would have loved to have somebody but like you, because back then you would just show up these writers conference and say, you know, should I sell publish my book or should I get a publisher? A Duh, you don't have a list like you're going to self publish it and you don't even know what you're doing. So you have to have somebody like Dann to help you with that process. And I think that you just nailed it there when you said I return on investment is so massive in a book. But when you you take the time, and I know this to be true, people take a year or two years, three years writing a book, all of that pain and inks. I got to get this book done to get this way. You don't even know if it's good. You don't have any confidence. You'd haven't had any credibility or accountability. You don't have a plan and...

...you have to have somebody that's coaching you. I mean it's almost if you take yourself seriously at all in business, you need somebody, then I'll hold you accountable, that looks at it and makes your book professional. Now that's so true. I was at a conference one time and Ken Blanchard was the keynotespeak. You everyone knows Ken Blanchard. He wrote the One minute manager and who moved my cheese. He's written actually more than sixty books that are sold some millions of copies. You know, you to true brilliant person, and he said something during a speech. He said that all of his books he wrote with a coauthor, and I went to the afterwards and I said why did you write books with coauthors? Because you're brilliant, you could do it on your own. And he said every time I work with a coauthor I learned something new. HMM, and I thought that was really humble and really really very insightful. That someone is brilliant. As he was realized, is that he doesn't know at all that we all have something to contribute. And frankly, you know, our friend really jolly. Is a great line. He said, if you're in the picture, you can't see the frame. Yeah, right, I love that. It might and write a book. Is it really a lonely project? I mean, I kind of like it because it's like really kind of self indulgent, like you know. But you know, close my office door, lock the door, put a sign author at work and or sometimes I go away. You know, I'm going away to Hawaii for a month to do this book. A great right off, you know, but you know, my inspiration of something, some creative project while I'm there. But the thing is that, you know, you know when you do that as a CO author, and that's another way it's like you have that another accountability partner, somebody pushes you and that brilliance and that could be a really fun project, creative like brainstorming process, if you have another brilliant friend that you want to do a book with. So yeah, another great idea. So, you know, to get started working with you, Dan, tell us the process. I mean he's like listening to the podcasts or like. Okay, I am done procrastinating. I am done trying to do this on my own. I need help and I want to make...

...sure it's done right. You know what's how do they get ahold of you? What is the first thing they need to do? Sure they I'm happy to talk to anyone for fifteen minutes to find out more about them and see if we're a good fit. You can go to my website, which is right. Your book in a flashcom I believe in branding the way you believe in branding. So the name my book is write your book in a flash. The website is right. Your booking a flashcom my podcast is right. You're booking a flash with DAN JANEL. So yeah, there very easy to remember. So go there. There are a lot of free resources there and how to overcome writers block and other cool things there, and you'll see a link there to set up an appointment with me, and I'd be happy to chat with you, especially if you mention that you heard me on debby's program they'll be even better. It will spend a few minutes getting to know each other and see if it's a good fit and if it's a good fit for both of us and we can take the next steps. And it has to be a good fit because you know, if you go into north shrooms and try on a pair of shoes and they don't fit right and doesn't you know, start crunching and hurting, it's not going to feel any better two weeks later. So, for both of our interests, we want to work with people who get us, who are understand our project, to understand our topic and we're going to have fun with it and make the writing of the book in Ex a joyous, fun experience and not just one more thing I gotta do, because three and just know when you're good at up front, like the title, like you know, when I've had really brilliant titles, I didn't want to tell him anybody. I don't want to tell anybody, like I don't want to share it because, like it's two brilliant when big take my idea and then other ones where I work for like a year trying to find a title, it's like, I don't want tell anybody because I was like, there's another one they'll reject, or the subtitle. You know that even when in my publisher changed my subtitle. You know, maybe maybe I should pay attention to what they're saying. You know, wasn't really but my thing, you know, but you know they're they're they're marking it. Maybe they know their market better, knowing your target market. Know you have a market to even sell this thing, because why? You know why you going to put it out there and maybe I just a little shift that you're going to be able to help them with Dan as, the title, the subtitle,...

...the shift of the market and then how to lay it all out. Is just that alone is he's huge because I paid a book coach when I did my last book, My Ninth Book, as for some time ever had a book coach. Nine books, it doesn't matter how many books you have. I heard a coach because I needed somebody to help me lay it out. I wanted a whole day where you just go lay it all out. You know, post I was full of post it notes. Yeah, you know, chapter title, ideas, because it was it was so close to me. I didn't see what was impactful. And so with somebody like yourself, you can throw ideas out and you're going to be you know you're like me. You're just honest up front. You've been in this business long enough, they'll be asking I tell you like it is. So because you want to help people and get to the point and get it done right exactly. I do that all the time with my clients. attact, just having conversations with minds. They will I'm working with a gentleman now. He's a former NFL football player who's writing a book for student athletes and how they can cope in the real world and he's he outlined his book, he had he had his, you know, ten principles for how to succeed in the world and was we were doing a really nice job, getting along nicely, and we're about halfway through the book and he said, and by the way, you know students should really take advantage of their their placement center, and I said there's a placement center for student athletes on Campuses? He said Yeah, they're really popular, they're really well known. They helped a lot of people, they do lots of great services and I said, shouldn't that be in the book? I didn't see that in the book. They said, Oh, do you think it should be in the book? It's like, yeah, sometimes people are too close to their subject and they need someone from a journalistic background to say, wait a second, that's news. That should be in the book. All right. So another reason why you want to hire Dan to work with you in a book is because I have seen, you know, being a marketing person, I have seen this, Dan. It's so painful. Something shows me in their book and it's like it's like showing their baby, because it is like a baby, you know, usually takes me nine months, like a birth, and then you show the baby like you're...

...so excited and it's like it's an ugly baby and it's like, I don't want to tell you that any baby, but it's all wrong. It's do some publishing. Looking colors are wrong everything. It's like you don't want an ugly baby, you want somebody that's going to help you have a beautiful baby and someone you can be absolutely proud of, because there's it's such an extension of who you are and your brand and it's a legacy, and who wouldn't want to have a legacy? You know, you all have stories, we all live stuff. So get that book out of your head and get it out. Contact Dan, get his book, get get out there and get us call and give your website again, Dan, so I make sure you get it right. Sure it's right. Your book in a flashcom Flash. You should have like that superhero flash costume. Yeah, I think, yeah, that could be a right okay, Dan. So, thank you so much for being on the show. So much great wisdom and it was wonderful. If you love this, you know somebody needs get her book done wants to know about it. Pass it on to them, share it out to all the places. You see access to exert podcast, or go to my youtube channel, Debbie Allen Dot TV, and you'll see Dan's video there with us together talking. So thanks so much. been a pleasure of having you here and reconnect me. Dan, thank you so much for having you. This was a blast. Thanks for listening to access to experts podcast with Debbie Allen, the expert of experts. You can also watch our podcast videos at Debbie Allen Dot ev. For more information about your host, visit us at Debbie Allencom. Remember to subscribe.

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