Access to Experts
Access to Experts

Episode 106 · 9 months ago

EP106: Write Your Book in a Flash

ABOUT THIS EPISODE

Access to Experts special guest expert is Dan Janal. Dan works with business owners who want to elevate their reputations and set themselves apart from their competition by writing a book. Dan shapes stories and strategies that can transform a career or business. Dan has written more than a dozen books that have been translated into six languages. Contact him at www.WriteYourBookInAFlash.com 

Welcome to access to experts, podcast, where business success secrets are revealed from world class experts, and now yourhost, said Allen. I am W Allen, the host of access toexperts, and we're excited to bring you this guest today because it's something thatso many people want to do. They want to write a book, butthere is go the book is in my head or I got three books inmy head. They don't really actually do it. Here's something that's done itand has been coaching people and has a fabulous program to do that. He'sbeen around a long time. I've been a friend of Dan's for many yearsto National Speakers Association, and we're still hanging in there and we're still rockingthings and doing a lots of cool stuff. And and once you say you writea book, you know it's like the hardest book is their first book. And you and you do you need a lot of help. So I'mglad to introduce my guests you today. Janionell. Dan Channel works with businessowners who want to elevate their reputations and set themselves apart from the compot,their competition, by having a book. And that's everything. You know isyou're a holly paid expert. If you're a speaker, you need to bean author. If you're an author, you need to be speaker. Itall ties in absolutely beautiful and Dan has written more than a dozen books.He's ahead of me, and he's translated them into six languages. His latestbook is write your book in a flash. We just like wake up and dothis. I would be awesome. He has a lot of credentials thatI won't waste time reading all of them because he's going to be here talkingto you, sharing his expertise, and that's what it's all about, accessto xperson. Dan is also an award winning reporter and has background and hightech, Pr Lots of good stuff. So what today we're going to talkabout on the show is books, book, books, books. You see lotsof books behind me. Dan's got it, he's ahead of me.So welcome to the show, my friend Dan Janelle. Thank you, thankyou. Thank you, debby. It's great to be here. It's greatto see you again. Yeah, it's...

...wonderful reconnect. You know, it'slike, even though we see we're doing things, you say, Oh,I see you out everywhere, and it's like really like we're yeah, yeah, everyone knows debby Allen. Yeah, well, and now they're going toknow Jane Janelle, because I need to know you. And if you're writinga book, are you have an aspiration to write a book? You know, tell us a little bit more about you know, since you've obviously arethe expert running a book. How do you help people from the process?Let's let's even take a brand new author that says hey, Dan, Iheard you on Wie Ellen's podcast, and how do I even work with you? Where do I even start? I think that's the biggest thing. Sure, you know, I always start with the end in mind. Our friendStephen Covey came up with that term and it's really so true. It's like, what do you want the book to do for you? Because a lotof people, a lot of my prospects, come to me and they say,Oh, I have five books inside my head and one of them isgoing to be a screenplay and it's just going to be wonderful and it's allabout garage door maintenance. Now, that's that's not Hollywood. Okay, youhave to figure out what you want the book to do for you and inmany cases it's about getting new clients. So the book really is a bigbusiness card for you because, frankly, no one ever throws away a book. You know, you go to a networking meeting or you speaking a conference, everyone gets business cards, they draw out the business cards, they forgetwho you are five minutes after they made you, but no one ever throwsout a book. So it could be a month from now, six monthsfrom now can be a year for now, people will have a problem. They'llsay, oh, I remembered meeting someone at that conference. Steady,what was her last thing? I know she wrote a book. It hada blue cover. I know it's in my bookshelf somewhere. Oh, thereit is. Yeah, there it is. There's debby's book. I need herright now. That's what you want the book to do for you.So the only reason people will read a book is to solve a problem.So when you think about writing a book, you probably have hundreds of ideas.Only need eight ideas. Those are the eight problems that your clients haveand those are the same mad problems that you love to solve. Now youmay be able to solve dozens and dozens...

...of problems, but I will guaranteeyou that you were burnt out of solving some of those problems, or someof those problems are just a real thorn in your side and take a lotmore time and effort than it then you want to spend, or it doesn'tpay as much because everyone else is solving that kind of problem. So thinkabout the a problems that you love to solve, that attract that a fact. Your your target audience, who want you to solve them. They're goingto pay you big bucks and respect you for solving the problems and just bedelightful people who want to have your friend to be your friends the rest ofyour life. That's what you want to write your book about. Those inthe Middle Eight chapters of your book, and if you get solid on that, you'll have no trouble writing your book. Well, and I think here's thekey, is that writing a book, you should aspire to be the bestthat you possibly can be, you know, the top of your game, which means, you know, I'm just going to write a block andpeople like sit and go. Well, I kind of finished my book first, and then I'll work on my branding, my business plan. What your bookis our business plan, right and as Your Business Shifts and have youoffer some other services and as you need to exposure for a keynote presentation orexposure for online events, whatever it is, or different programs that you offer,an online course, all kinds of stuff. That's when you write anotherbook. I don't just write another books, I okay and need to create aproject. It's there's always the business plan first, and I'm sure yousee that. Damn or people are just going to write a book and thenthey they don't have any clue what they're going to do with it exactly.I agree with you completely. We are on the same page entirely. Youknow, I was the developmental editor for business owner in Acron Ohio. Hewas in he had an h fact business, heating, ventilating, air condition business, multimillion dollar business. That that was really it. He want tobe a coach for other h fact business owners because apparently these people are reallysmart on the technology. They know are conditioning and heating systems and electricity,very very smart people. Well, it comes to hiring people and training peopleand collecting on invoices, they're they're not the best. So he wants towrite a book. Will be a big...

...business card. That would promote himas the HBAT guy who can teach you how to grow your business. Sothe book really help position him its people got to know, like and trusthim from reading the book and they realize that think this guy could lead themfrom meth to success because he's done it with his own company and with othercompanies, and that was illustrated through case studies throughout the book, which Imade sure that he wrote, because he didn't know what a case study wasat the time. He also some other issues, like he told some storiesthree times. Yeah, he didn't realize that he told the same Henry Fordstory three times over. That's what the developments letter can come into. Theyhope you get focused on the on the big side, on the branding side, on the beginning, like you said, and then they go in to makesure that your stories are the right stories, that they position you properly, that they that they show what a wonderful person you are, what akind, giving soul you are and also someone who knows what you are doing. That's what a developmental letitor can do for you right and just that.The key that you said they're Dan was positioning, is positioning you for morebusiness. For coaching. So he became the person who had done it foryears and now he's the expert who teaching it from the highlight. PADEXPERT selfconsulting services. Yeah, he had a very plan in mind. And sothe book is also, you said, the business card, but it's like, okay, at the end, here's all the extra things you want.The book is sometimes the powerful thing. I've had people read my book,the highly paid expert on an airplane on a phone and go to my websiteand sign up for Twentyzero program without even meeting me. So yeah, hi, know it works right when it's positioned effectively and it's got the next callto action. So I think that's the biggest things. People don't don't realizethat it isn't just the book. Or you're not going to go take booksand sell them in the back of the room like when you speak. Youcould, but it's like that's kind of old school. It's like go toAmazon. Feel like, where do you get book? Good name is here, right, and so you know,...

...when you're first starting out, people, I'm sure, ask you, because you've had so much background with PRand everything, like okay, how do you get on USA Today and inUSA Today, how do you get an entrepreneur magazine? How do you,you know, how do you get on all these shows? What's like?Because you're an expert, because you wrote a book, because your book isnow broken into articles that are put out there. You know, you're notgoing to start out with a major publisher. I mean I you know, I'mwith a major publisher, Entprenur magazine. Now. They do a ton ofwork for me and pay me to write a book, but that's notwhere you start out. You know, you start with somebody like you needDan to say you don't really know how to write a book, but you'regoing to make it look a brilliant and will you hold a book that youwork with? I know this. This happens for your clients. They openup that book and read and go, oh my gosh, and I thoughtit was pretty good, but Dan just made it brilliant. Like now it'slike I love my book because you have somebody else that that looked at it. Versus. I remember some of my first books as like, am Ia good writer? Is this okay? I didn't have a coach like youthat could take me through it back then. Was Twenty five years ago. Thatreminds you of an interesting story. I was working with the woman who'swriting a self help book and you know, let's say it, all self helpbooks are pretty much the same, except for the stories that you write. So she was writing a book for women between the ages of thirty fiveand fifty who have children who no longer need them. And you're sick.You're doing a double take. You so like children don't need their mothers.How can the possibly be well? When they're six years old, it's like, Mommy, I need you, Mommy, come here, mommy, helped me. When they're sixteen years old, it's mom leave me alone, momgive you some space, mom fill at the door, hit you on theway out, you know. So you know her audience and it was yourtypical book. You know, good idea is good advice. But in themiddle of chapter three there is a story with this with a headline that said, excuse me for being Gross, and the story when something like this.I had this earthworm emerging from my belly. It's a quarter of an inch wideand four inches long. It's my stretch mark. I wear it showsthat I bore four children. I gained...

...a hundred and eighty pounds and lostall but twenty, and a kind of you're ever lose out last twenty.But I wear it as a badge of honor because it shows that I borefour great kids who are going to make a difference in this world. AndI said it's powerful exactly. I said, amber, this is your signature story, this is fantastic. Everyone can relate to this, especially not losingthe twenty pounds that's so universal for men to by the way, I saidyou're burying it here in chapter three. As your developmental editor, I stronglysuggest you move it to chapter one so people get to know, like andtrust you and bond with you immediately. And she bought into it right away. And then I had an epiphany. I said, you know, rightnow your book has a kind of boring generic title, but what better titlefor a book that talks about how you can go beyond your boundaries? AndI can go beyond your limits and paint outside the box and all those otherphrases. Then stretch marks, and that became book and that became the nameof her brand and that became of the name of her weekend women retreats,because she's not a speaker, she's a retreat kind of person. I helpbrand her. Yeah, it's just a byproduct of paying attention to your words, seeing what's missing and polishing up your your diamonds, you know, takingyour bits of cold say Wow, this is not a piece of coal,this is a diamond. Let's Polish this up and put it right up frontso people get to know, like and trust you and want to work withyou right away. Well, I think it makes you so unique as you'vebeen in this business for so long, you've been in the speaker world forso long, you've been in the book business for so long, you knowthe PR behind a book. I mean you and you've written twelve books yourself, like somebody that's like gets it when somebody could tell a story and thenyou can weave it in like that and say we know when speaking that's asignature store. But how would that go into writing and how would that grabyour reader or they just can't put that book down and want to refer itand talk about it to other people? Is that even though you're teaching alesson or solving a problem, you still...

...have to have stories and and that'swhat makes the book really good is that you can weave it and you canhave your own personality in a book. You can it. Can Weave inyour own personal stories, then your stories, of course, of your clients,which are your case studies, which are going to get you, youknow, the back end which you need as far as the consulting or coursesor whatever else you're doing. And most people don't know that. They justsit down and go, I'm just going to write this book. And Iknow a lot of people probably write books that are like interview style. Doyou ever have any of those that you work on? Because they don't.They really think they're good authors and they want to just interview a bunch ofpeople. Yeah, but you know, interviews can be okay too. Ihad a client as a financial planner. He want to write a book forI love this. He was so targeted. He his vudience were Henry's. Haveyou ever heard this term? High earners, not rich yet henry,who love that, heard that. Yeah, and he had a presentation that heto live it at the other rotary clubs and the Brunch the lunch clubs, in the service clubs and all that. Where was called retire and our etireeach letter stood for different word, like tax planning or investments or whatever. So he was he was very organized. So I basically interviewed him. Everyweek we'd get together. I say, okay, let's talk about tax planningand he would tell me all there was about it, and I'm aformer newspaper business editor, so I know what was boring or what was missingor was or well, was just too much detail for an average person toknow. So it was a really good way to interview someone, get theirmaterial and write a book that was perfect for them. By the way,another reason to write a book is to educate people on how you work,because he used the book not only to attract people but also to detract thekind of people he didn't want to work with. Like how many times doyou spend or people on the line listening talk, spending to talking to prospectsand they spend so much time they realize that that person just as not buyinto their system of way of doing things...

...and you just wasted an hour ofyour time doing that. Well, he wants to work with young sales professionals. We're going to make a lot of money one day and just sit backand just go and do their work and not bother him. He doesn't wantto work with people are going to call him up five times a day andsay, Hey, what are you think about IBM? Should we buy thatstock? Should we sell apple? I just read something in Walster Journal AboutApple. Should we sell our stacks? We short it. Should that's adifferent kind of person. It's perfectly fine. That's not who we wanted. Sohis book clearly lays out who his best clients are. So they buyto his system. They say that's the kind of person I want to workwith. So they're pre sold before they even talk to you. That's anotherpurpose for writing the book. Right. The pre sold, and that's thekey. Like the girl that read the book on the plane. She waslooking for that she's she pulled out the right title and said this is forme and then from there was like, oh my gosh, this is theperson. I can't we do that. So that works really well. Solet's talk about a case study. A first time author that you worked withthat just did really well. I mean they were very coachable. They theytook the book, their first book, and and pretty much knocked it outof the park. Yeah, you know, that would be my financial plan orclient again, but I want to give you a different story because,let's see, we talked about amber, we talked about Eric. Okay,cool Steve was writing a book about sales training. He went to train salestrainers and he knew his stuff. He was a prime consultant to other alot of books about sales training. He took a next at no one elsehad. He clearly focused his book on a subject in an Avatar know,his target audience that he definitely wanted to reach, and then he was ableto go back and say, you know, on how do I separate myself andeverywhere else? I'm the guy who wrote the book. Everyone else needsbooks about sales training. I'm the guy who wrote the book about Sales Trainingand as a result, he's able to raise his fees, get more getmore process, get more clients and,...

...you know, take care of hisfamily better. So he was very happy with the book. Yeah, soit was really positioning him to make a lot more money, and that's thekey. That's why I really have to have a business plan that has tobe position those are the two key things. And and to really make it work, and typically how long do you you say make a do book ina flash? Like what's the fastest? What's the fastest you've ever written abook? Well, the book I wrote with Eric was actually in six weeksand I pretty much as myself that it was that fast because he was targetedand I knew his topic and we did it. So that was cool.But here's what most people don't realize about books today. When people think abouta book, I think about three hundred pages. Well, that's old school. No one wants to read a three hundred page book anymore. They wantto get on a plane in New York and finish the book by the timethey get to Los Angeles. In fact, one of the people my podcast actuallyinterrupted me and he said no, no, that's wrong. They wantto finish the book by the time they fly over Chicago. And he wasright. So book today is about a hundred and twenty pages, or aboutTwentyzero words or twenty five thousand words. So now becomes a lot more manageable. So if you have ten chapters, remember eight chapters in the middle arethe problems. The first chapter is your introduction to the problem, welcoming thepeople in. So they you know that they're in the right place, lettingthem get to know your signature stories. They get to know, like andtrust you. The last chapters, your call to Action Chapter. Those areyour ten chapters. Twenty five thousand words. That's twenty five hundred words per chapter. If you write for fifteen minutes a day, you can probably writetwo hundred and fifty to five hundred words in that setting. When I sayfifteen minutes, everyone can write for fifteen minutes. If you can't write forfifteen minutes, then you know give it up higher go striter. You're nevergoing to write your book. Fifteen minutes is like throw away time. Everyonehas fifteen minutes to spend. So if you write two hundred fifty words aday, in four days you'll have a thousand words. Do the math there. In four or five months, maybe less, you'll probably have your twentythousand words, because once you get started with two hundred fifty words, you'rewrite five hundred, seven hundred fifty,...

...a thousand words. It's like asit up. The first one is a pain in the butt. Even gettingon the ground to do a sit up as a pain and a process,but you do the first one and as RAF you do the second one,it's not so bad to do the third one. You get into a flow. It's the same with writing that one of the people I interviewed on mypodcast said I will sit down and write every day, even if I don'tknow what to write, I'll will write. I don't know what to write abouttoday. I don't know what I'm going to write about. Maybe I'llwrite about this, maybe I'll write about that. I know I'm going towrite about this and boom he's off and I thought that was that was actuallya brilliant technique. And over writers writers block. But I suggest to myclients they do this outline, that ten chapter outline, and they now,you know you're going to write about chapter exactly. Employee engagement. You're writethat employee engagement. You'RE gonna have case studies, you can have statistics,you're gonna have stories, you're going to have interviews, you're going to haveall those other things that make a chapter a chapter. Now you don't haveto worry about what you're going right about because you look at your deep diveoutline and you say, okay, my book has a hundred different elements inhere, what do I feel like writing about today? And then you neverhave writer's block. Oh Yeah, the biggest key is outlining it, youknow, putting together like a business pan. When you work with a major publisher, you had to put it together proposal which I'm writing now for mynewest book, and it's like it's hard when it's doing the overview of awhole book you haven't written yet, but I have enough of information in myhead to know what it's about. It's just putting that proposal. When you'redoing it yourself, you don't have to write that proposal and you're usually noton a timeline. So couple things that motivate you. When you're hiring acoach like Dan is, you paid them some money. You know you paythem enough of money that he's going to give you some time. He's therecoaching you and you go, Hey, I paid him some money. Iguess I better put that together. I think that is a huge motivator toget your your darned book done, because you are serious enough to say Ineed help. The rest of you that are saying I got more money thantime, well, then you hire Dan to do the ghostwriting and you stillget your book out and you still get that return on investment, because itdoesn't matter what you invested in the book,...

...if it's done effectively and correctly andprofessionally, it's going to get the return on investment. So when peoplethink about, Oh, this is like a lot of money to get mybook done, it well, because it's a got to position yourself as thattrue expert to get what you want from the results. So as long asyou're getting the return on investment, which, if you do any good book atall, you're going to get return on investment. This is where peopledon't get it. It is like you don't know how much money or notyou're losing right now because you didn't work with somebody like Dan to get thatfreaking book out there. So it's just like, you know, do itand again. If I paid you money, I'd be goot. I'd be accountableto you exactly. You know, you point out a real good pointthat a lot of people ask me when they start working. Said, youknow, that's my return investment. How am I can make money money back? And said, well, you're going to make your money back immediately bygetting one new speaking engagement or one new coaching or consulting thing, because youknow you can get five and ten, Fifteen, Fiftyzero dollars from coaching,consulting whatever. That's far outweighs whatever a book would cost you. So peoplesay, well, but I don't know how to market a book. Youknow they're all there, a thousand and one ways to market your book.Let me tell you the one way to market a book. Well, firstI'll tell you the one way to not market your book. It's called ahope strategy and it looks like this. Say, I hope someone sees mybook on Amazon. I hope they read the reviews, I hope they readthe first couple of pages in the book. I hope they buy the book.I hope they read the book. I hope they realize that I canactually help them. I hope they actually go to my website and contact me. That's a lot of hoping. Yeah, I have a different strategy. Isay, Gee, I just read in the trade paper that this companyhas a problem with employee engagement. Chapter Three In my book talks about employeeengagement. I'm going to Fedex my book to this person and say hey,read chapter three. It talks about your problem. I can help you solvethis problem. Let's set up a zoom call and start working together. Granted, your languaging may be different. I'm not a languaging expert on sales.But the point is to about who you want to work with and send themyour book. That when you'll be hired.

Don't wait for them to come toyou. Be Strategic, be tactical and take the initiative and you'll getthe clients. They're going to far outweigh the expense of writing a book right. So they pay experts big money. Okay, so if you are trulyan expert, you have a book and the book is positioning you. It'salso positioning you for other income string. So the book can like my HollyFred expert book, for example. It is. It was a book andthen there's this great content of information. Now it became a course, soyou take your chapters, turn into course, it becomes a podcast, it becomesa live workshop. That comes a consulting program all of that was builtinto it. That's the business plan behind it. If you have another book, well, when I came up with my book, success is easy.It was because now just forgot about a title and I had on Ferm magazinejust waiting to say yes to me. I don't think I picked the besttitle for the best time, but boy, I got the launched, boy Igot the promotion, I got a great and I got that foot inthe door with entrepreneur that when I do my next one, get that proposalout, they're going to say yes just like this and the checks coming inthe mail. So you know, you have to do your due diligence.You know, when I started out with books, I never thought I couldwrite a book, and that's that's why I would have loved to have somebodybut like you, because back then you would just show up these writers conferenceand say, you know, should I sell publish my book or should Iget a publisher? A Duh, you don't have a list like you're goingto self publish it and you don't even know what you're doing. So youhave to have somebody like Dann to help you with that process. And Ithink that you just nailed it there when you said I return on investment isso massive in a book. But when you you take the time, andI know this to be true, people take a year or two years,three years writing a book, all of that pain and inks. I gotto get this book done to get this way. You don't even know ifit's good. You don't have any confidence. You'd haven't had any credibility or accountability. You don't have a plan and...

...you have to have somebody that's coachingyou. I mean it's almost if you take yourself seriously at all in business, you need somebody, then I'll hold you accountable, that looks at itand makes your book professional. Now that's so true. I was at aconference one time and Ken Blanchard was the keynotespeak. You everyone knows Ken Blanchard. He wrote the One minute manager and who moved my cheese. He's writtenactually more than sixty books that are sold some millions of copies. You know, you to true brilliant person, and he said something during a speech.He said that all of his books he wrote with a coauthor, and Iwent to the afterwards and I said why did you write books with coauthors?Because you're brilliant, you could do it on your own. And he saidevery time I work with a coauthor I learned something new. HMM, andI thought that was really humble and really really very insightful. That someone isbrilliant. As he was realized, is that he doesn't know at all thatwe all have something to contribute. And frankly, you know, our friendreally jolly. Is a great line. He said, if you're in thepicture, you can't see the frame. Yeah, right, I love that. It might and write a book. Is it really a lonely project?I mean, I kind of like it because it's like really kind of selfindulgent, like you know. But you know, close my office door,lock the door, put a sign author at work and or sometimes I goaway. You know, I'm going away to Hawaii for a month to dothis book. A great right off, you know, but you know,my inspiration of something, some creative project while I'm there. But the thingis that, you know, you know when you do that as a COauthor, and that's another way it's like you have that another accountability partner,somebody pushes you and that brilliance and that could be a really fun project,creative like brainstorming process, if you have another brilliant friend that you want todo a book with. So yeah, another great idea. So, youknow, to get started working with you, Dan, tell us the process.I mean he's like listening to the podcasts or like. Okay, Iam done procrastinating. I am done trying to do this on my own.I need help and I want to make...

...sure it's done right. You knowwhat's how do they get ahold of you? What is the first thing they needto do? Sure they I'm happy to talk to anyone for fifteen minutesto find out more about them and see if we're a good fit. Youcan go to my website, which is right. Your book in a flashcomI believe in branding the way you believe in branding. So the name mybook is write your book in a flash. The website is right. Your bookinga flashcom my podcast is right. You're booking a flash with DAN JANEL. So yeah, there very easy to remember. So go there. Thereare a lot of free resources there and how to overcome writers block and othercool things there, and you'll see a link there to set up an appointmentwith me, and I'd be happy to chat with you, especially if youmention that you heard me on debby's program they'll be even better. It willspend a few minutes getting to know each other and see if it's a goodfit and if it's a good fit for both of us and we can takethe next steps. And it has to be a good fit because you know, if you go into north shrooms and try on a pair of shoes andthey don't fit right and doesn't you know, start crunching and hurting, it's notgoing to feel any better two weeks later. So, for both ofour interests, we want to work with people who get us, who areunderstand our project, to understand our topic and we're going to have fun withit and make the writing of the book in Ex a joyous, fun experienceand not just one more thing I gotta do, because three and just knowwhen you're good at up front, like the title, like you know,when I've had really brilliant titles, I didn't want to tell him anybody.I don't want to tell anybody, like I don't want to share it because, like it's two brilliant when big take my idea and then other ones whereI work for like a year trying to find a title, it's like,I don't want tell anybody because I was like, there's another one they'll reject, or the subtitle. You know that even when in my publisher changed mysubtitle. You know, maybe maybe I should pay attention to what they're saying. You know, wasn't really but my thing, you know, but youknow they're they're they're marking it. Maybe they know their market better, knowingyour target market. Know you have a market to even sell this thing,because why? You know why you going to put it out there and maybeI just a little shift that you're going to be able to help them withDan as, the title, the subtitle,...

...the shift of the market and thenhow to lay it all out. Is just that alone is he's hugebecause I paid a book coach when I did my last book, My NinthBook, as for some time ever had a book coach. Nine books,it doesn't matter how many books you have. I heard a coach because I neededsomebody to help me lay it out. I wanted a whole day where youjust go lay it all out. You know, post I was fullof post it notes. Yeah, you know, chapter title, ideas,because it was it was so close to me. I didn't see what wasimpactful. And so with somebody like yourself, you can throw ideas out and you'regoing to be you know you're like me. You're just honest up front. You've been in this business long enough, they'll be asking I tell you likeit is. So because you want to help people and get to thepoint and get it done right exactly. I do that all the time withmy clients. attact, just having conversations with minds. They will I'm workingwith a gentleman now. He's a former NFL football player who's writing a bookfor student athletes and how they can cope in the real world and he's heoutlined his book, he had he had his, you know, ten principlesfor how to succeed in the world and was we were doing a really nicejob, getting along nicely, and we're about halfway through the book and hesaid, and by the way, you know students should really take advantage oftheir their placement center, and I said there's a placement center for student athleteson Campuses? He said Yeah, they're really popular, they're really well known. They helped a lot of people, they do lots of great services andI said, shouldn't that be in the book? I didn't see that inthe book. They said, Oh, do you think it should be inthe book? It's like, yeah, sometimes people are too close to theirsubject and they need someone from a journalistic background to say, wait a second, that's news. That should be in the book. All right. Soanother reason why you want to hire Dan to work with you in a bookis because I have seen, you know, being a marketing person, I haveseen this, Dan. It's so painful. Something shows me in theirbook and it's like it's like showing their baby, because it is like ababy, you know, usually takes me nine months, like a birth,and then you show the baby like you're...

...so excited and it's like it's anugly baby and it's like, I don't want to tell you that any baby, but it's all wrong. It's do some publishing. Looking colors are wrongeverything. It's like you don't want an ugly baby, you want somebody that'sgoing to help you have a beautiful baby and someone you can be absolutely proudof, because there's it's such an extension of who you are and your brandand it's a legacy, and who wouldn't want to have a legacy? Youknow, you all have stories, we all live stuff. So get thatbook out of your head and get it out. Contact Dan, get hisbook, get get out there and get us call and give your website again, Dan, so I make sure you get it right. Sure it's right. Your book in a flashcom Flash. You should have like that superhero flashcostume. Yeah, I think, yeah, that could be a right okay,Dan. So, thank you so much for being on the show.So much great wisdom and it was wonderful. If you love this, you knowsomebody needs get her book done wants to know about it. Pass iton to them, share it out to all the places. You see accessto exert podcast, or go to my youtube channel, Debbie Allen Dot TV, and you'll see Dan's video there with us together talking. So thanks somuch. been a pleasure of having you here and reconnect me. Dan,thank you so much for having you. This was a blast. Thanks forlistening to access to experts podcast with Debbie Allen, the expert of experts.You can also watch our podcast videos at Debbie Allen Dot ev. For moreinformation about your host, visit us at Debbie Allencom. Remember to subscribe.

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