Access to Experts
Access to Experts

Episode 106 · 7 months ago

EP106: Write Your Book in a Flash

ABOUT THIS EPISODE

Access to Experts special guest expert is Dan Janal. Dan works with business owners who want to elevate their reputations and set themselves apart from their competition by writing a book. Dan shapes stories and strategies that can transform a career or business. Dan has written more than a dozen books that have been translated into six languages. Contact him at www.WriteYourBookInAFlash.com 

Welcome to access to experts podcastwhere business success secrets are revealed from world class experts andnow your host and the all. I am Dby Allen: the host of access toexperts and e' excited to bring you this guest today, because it'ssomething that so many people want to do. They want to write a book, butthere is going the book is in my head or I got three books in my head: Theydon't really actually do it. Here's someony that's done and has beencoaching people and has oe a fabulous program to do that. He's been around along time. I've been a friend of Dan's for many years, Ternational SpeakersAssociation and we're still hanging in there and we're still rocking thingsand doing a lots of cool stuff and and once you say, you write a book. An it'slike the hardest book is Your First Book and you, when you do. You need alot of help, so I'm glad to introduce M Y my guest you today, gendanel Danchanol works with Busiiss isowners to want to elevate their reputations andset themselves apart from the COMP, their competition. By having a book andthat's everything you know, you're a holly paid expert. If you're a speaker,you e EEN, author Foir, an author, you need to be a speaker, it all ties inabsolutely beautiful and Dan has written more than a dozen books he'sahead of me and he's translated them into six languages. His latest book iswrite your book in a flash when we just like wake up and and do this that wouldbe awesome. E- Has a lot of credidentials that don't waste timereading. All of them, because he's going to be here talking to you,sharing his expertise and that's what it's all about. Access to. Xperson Danis also an award widning reporter and has background an high high tech, prlots of qood stuff. So what today we're going to talk about on the show is Booxbookbooks books, euse lots of books behind me. Dance got a he's ahead of me,so welcome to the show my friend Ann genol. Thank You II, bhank, you daddy,it's great to be here. It's great to...

...see you again, yeah, it's wonderful, Oreconnect! You know it's like, even though we see we're doing things. Yousay, Oh di see you out everywhere and it's like really like, where Yeah yeahreally knows: Beby, Allen, Eahwell and now, they're Gongto know jadge. Now, because e needn't know you and ifyou're writing a book or you have an aspiration to write a book, you knowtell us a little bit more about you know since you've obviously, are theexpertant rigin book, how you help people from the process? Let's Le Ementake a brand new author that says: Hey Dan, I heard you on deb Allan's podcast,and how do I even work with you where Dont e even start? I think that's thebiggest thing sure you know. I always start with the end in mind. Our friendSteven cobby came up with that term, and it's really so true. It's like whatdo you want the book to do for you, because a lot of people, a lot of myprospects come to me and they say. Oh, I have five books inside my head andone of them is going to be in screenplay and it's just going to bewonderful and it's all about garage door, maintenance. Now Tha, that's not Hollywood. Okay,you have to figure out what what you want the book to do for you and in manycases it's about getting new clients. So the book really is a big businesscard for you, because, frankly, no one ever throws away a book. You know yougo to a networking meeting or you speaking a conference. Everyone getsbusiness cards, they trow out the business cards. They forget who you arefive minutes after they need you, but no one ever throws out a book, so itcould be a month from now six months from now cto be a year fornow, people will have a problem. They'll say. Oh, I remember meetingsomeone at that conference debbi. What was her last name. I know she wrote abook. It had a blue cover. I know it's in my bookshelf somewhere out there. Itis yeah there. It is there's Debbie's book. I meet her right now. That's whatyou want the book to do for you. So the only reason people will read a book isto solve a problem. So when you think about writing a book, you probably havehundreds of ideas. You only need eigt ideas, the so the eight problems thatyour clients have and those are the samelay problems that you love to solve.Now you may be alo solve dozens and...

...dozens of problems, but I willguarantee you that you are burnt out of solving some of those problems or someof those problems are just a real thorn in your side and take a lot more timeand effort than it. Then you want to spend- or it doesn't pay as muchbecause everyone else is solving that kind of problem, so think about the aproblems that you love to solve, that a tract that attract your your targetaudience who want you to solve them, they're going to pay you big bucks andrespect you for solving their problems and just be delightful people who wantto have your friend to be your friends for the rest of your life. That's whatyou want to write your book about those in the Middle Eight chapters of yourbook and if you get solid on that, you'll have no trouble. Writing YourBook and I think here's. The key is that writing a block. You should aspireto be the best that you possibly can be. You know the top of your game, whichmeans you know, I'm just going to write a block and people's like sit and gohell. I kind of finish my book first and then I'll work on my brandy, mybusiness plant. What your book is Your Business Plan Right and it's YourBusiness Shifts and have you offer some other services and, as you need newexposure for a kino presentation or exposure for online events, whatever itis or different programs that you offer online course all kinds of stuff?That's when you're writing, N Other Bok. I don't just write. I o the books, Thay.Okay, I need to create a project, is always the business plan first and I'msure you see that dawn where people e just wond write a book and then Y, theydon't have any clue what they're going to do with it. Exactly I agree with you completely. Weare on the same page entirely. You know I was the developmental editor forbusiness owner in Akron Ohio. He was in. He had an HBAK Tis, ISS heating,ventilating air conditionen business, multimillion dollar business hot. Thatwas rilliant. He want to be a coach for other hback business owners, becauseapparently these people are really smart on the technology. They know airconditioning and heating systems and electricity. Very, very smart peopleBhut. It comes to hiring people and training people and collecting onenvoices there they're not the best, so...

...he wanted to write a book to be a bigbusiness car that would promote him as the HBACK guy. Who can teach you how togrow Your Business, so the book really helped position him if people got toknow like and trust him from reading the book, and they realized that theythat this guy could lead them from mess to success, because he's done it withhis own company and with other companies, and that was illustratedthrough case studies throughout the book, which I made sure that he wrotebecause he didn't know what a case study was at the time. He also had someother issues like he told some stories three times yeah. He didn't realizethat he told the same Henry Ford story three times over. That's othedevelopments. LETI can come into they help you et focus on he on the big sideon the branding side on the beginning, like you said, and then they go intomake sure that your stories are thei right stories that they position youproperly, that they that they show what a wonderful person you are with a kindgiving Sol you are, and also someone who knows what you are doing, that'swhat a developmental letteror can do for you right and it's that the keythat you said there Dan was positioning is positioning you for more businessfor coaching, so he became the person who had done it for years and now he'sthe expert who teaching it m. The highly pait expert selfconsultingservices yeah. He had a very plan in mind, and so the book is also you said,the business car, but it's like okay at the end, here's all the extra thingsyou want. The book is sometimes the powerful thing. I've had people read mybook, the highly paid expert on an airplane on a phone and go to mywebsite and sign up for twenttosaroar program without even meeting me. Soyeah, I know it works right when is positioned effectively and it's got thenext call to action. So I think that's the biggest thing is people. Don'tdon't realize that it isn't just the bock or you're not going to go, takebooks and sell in in the back of the room like when you speak, you could,but it's like that's kind of old school. It's like go to Amazon be like whereare Yo Goto e, O Goget, Amas Hieright,...

...and so you know when you're firststarting out people, I'm sure ask you because you've had so much backgroundlike pr and everything like okay. How do you get on USA Today and- and you gnsay today, how do you get an Ounsh Paer magazine? How did you get you know? Howdo you get on all these shows? What's like because you're an expert, becauseYoue wrote a book, because Your Brook is now broken into articles that areput out there. You know you're not going to start out with a majorpublisher. I mean you know, I'm with a major publisher on Foor magazine. Nowthey do a ton of work for me and pay me to write a book but tits fot, where youstart out. You know you start with somebody like you need Dan to say youdon't really know how to write a book but you're going to make it lookbrilliant, and when you hold a book that you work with, I know this. Thishappens for your clients. They opend up that book and read it and go. Oh, mygosh. You know, I thought it was pretty good, but Dan just made it brilliant.Like now. It's like. I love my book because you have somebody else thatthat looked at it versus I remember some of my first books was like. Am Igood writer? Is this okay? I didn't have a coach like you that could takeme through it back then I wastwenty five years ago that reminds you o of an interestingstory. I was working with the woman who's running ourself, help book andYolow state at all self help. Books are pretty much the sang except for thestories that you write. So she was writing a book for woman between theages of thirty five and fifty who have children who no longer need them andyou're sa you're doing a double takeer. So they children don't need theirmothers. How can they possibly be well when they're, six years old, it's likemommy? I need you mammy come here. Mammy help me when they're sixteenyears old, it's mom leaveme alone, mom give MOU some space. Mom fell it thedoor hit you on the way out, Yeaso, you know her audience and it was yourtypical book. You know good ideas, good advice, but in the middle of chapterthree there is a story with this with the headline that said, excuse me forbeing groks and the story Wen something like this. I an this earthworm emerging from mybelly. It's a quarter of an inch wide and four inches long. It's mystretchmark! I WEAR!...

It shows that I bore four children. Igained a hundred and eighty pounds and lost all but twenty a ever losed outlast twenty, but I wear it as a badge of honor because it shows that I borefour great kids were going to make a difference in this world and a Sarful,it's powerful. Exactly I said amber. This is your signature story. This isfantastic. Everyone can relate to this, especially not losing the twenty pounds,that's so universal for men too. By the way I said, you're burying it here inchapter three, as your developmental Edator, I strongly suggest you move itto chapter one. So people get to know like and trust you and bond with youimmediately and she bought into it right away, and then I had a anepiphany. Thiy said you know right now. Your book have some kind of boringgeneric title, but what the better title for a book the talks about howyou can go beyond your boundaries and I can go beyond your limits and paintoutside the box and all those other phrases. Ten stretch marks, and thatbecame a book, and that became the name of her brand and that became the nameof her weekend. Women retreats because she's, not a speaker, she's averetreatkind of person. I help brand her yeah it' just a by product of payingattention to your words, seeing what's missing and polishing up your yourdiamonds, you now taking your coat bits, ofh Coll, saying wow! This is not apiece of CAL. This is a diamond. Let's Polish, this up and put it right upfront, so people get to know like and trust you and want to work with youright away. Well, I think what makes you so unique us you've been in thisbusiness for so long you've been in the speaker world for so long you've beenin the book business for so long. You know the PR behind a book. I mean youand you've written twelve books yourself, like somebody, that's likegets it when someody could tell a story and then you can weave it in like thatand say no, we know in speaking, that's a signature story, but how would thatgo into Riti and how would that grab your reader, where they just can't putthat book down and want to refer and talk about it to other people? Is thateven though you're teaching a lesson or...

...solving a problem, you still have tohave stories and- and that's what makes the book really good, is that you canweave it. You can have your own personality in a book you can. It canleave in your own personal stories. Then your storyes, of course, of yourclients, which Yaure your CAS studies, which are going to get you. You knowthe back and what you need as far as the consulting or courses or whateverelse you're doing and most people don't know that they just sit down and go.I'm just going to write this book and I know a lot of people probably writebooks that are like interview style. Do you ever have any of those that youwork on because they don't eally, think they're good authors and they want tojust interview a bunch of people yeah, but you know interviews can be.Okay, too. I had a clide as a financial planner. He want to write a book for Iloved this. He was so targeed his his audience were Henry's. Have you everheard this term high earners not rich, yet Henronlo tater that yeah and he hada presentation that he delivered up thin n, the rotary clubs and the Brunch.The lunch clubs in the service clubs and all that hit was called retire andR dtire each letter stood for a different word like tax planning orinvestments or whatever so hewas. He was very organized, so I basicallyinterviewed him every week would get together. I say: Okay, let's talk abouttax planning and he would tell me all there was about it num ar formernewspaper business editor. So I knew what was boring or what was missing orwas or well is just a too much detail for an average person to know. So itwas a really good way to interview someone get their material and write abook that was perfect for them. Fiay. Another reason to write a book is toeducate people on how you work, because he used the book not only to attractpeople but also to detract the kind of people he didn't want to work with.Like how many times do you spend ore people online listening talk spendingto talking to prospects and they spend so much time. They realize that thatperson just AES not buy into their...

...system of way of doing things, and youjust wasted an hour of your time doing that. Well, he wants to work with youngsales professionals, we're going to make a lot of money one day and justsit back and just go and do their work and not bother him. He doesn't want towork with people woare, going to call him up five times a day and say heywhat you think about IBM Tully by that stock Shoald we sell apple. I justwread something in Walster Journal about Apple. Should we sell our Soutsweshortit sould? No, that's a different kind of person, and's perfectly fine!That's not who we wanted. So his book clickrally lays out who his bestclients are, so they buy to his system and they say that's the kind of personI want to work with so they're presold before they even walk to you. That'sanother purpose for writing the book right, the priest sold and that's thekey like the girl that read the book on the place she was looking for thatshe's. She pulled out the right title and said this is for me and then fromthere it was like. Oh my gosh. This is the person that can only do that, sothat works really well. So let's talk about a case study a first time authorthat you worked with that just did really. Well I mean they were verycoachable. They took the book their first book andand pretty much knocked it out of the park yeah. You know that would be my financialplanner client again, but I want to give you a different story because, let's see we talked about amber, wetalked about Eric Okay, cool Steve was writing a book about salestrading. He went to train sales, an trainers and he knew his stopusof primeconsulted to other a lot of books about sales training. He picked a nist thatno one else had. He clearly focused his book on a subject and the abatark knowhis target audience that he definitely wanted to reach and then he was able togo back and say you know onm. How do I separate myself ever wore else? I'm theguy who wrote the book. Everyone else reads: Books About Sales Trading, I'mthe guy who wrote the book about Sales Training and, as a result, he's able toraise his fees, get more at more...

...propects, get more clients and no takecare of his family better. So he was very happy with book yeah. So it wasreally positioning him to make a lot more money and that's the key. That'swhy I really have to have a business plan. I has to be position. Those arethe two key things and and to really make it work andtypically, how long do y Ou, you say, make a do a book ind a flash likewhat's the fastest? What's The fastas you've ever written a book, Wellthe Book, I wroe with Hericwhosactually in six weeks- and I pretty much oppained myself- that it was thatfast because he was targeted and I knew his topic and we did it so that wascool, but here's. So most people don't realize about books. Today, whellpeople think about a book. He think about three hundred pages: Wel, that'sold school! No one wants to read a three hundred page book anymore. Theywant to get on a plane in New York and finish the book by the time they get toLos Angeles. In fact, one of the people, my podcast actually interrupted me andhe said no, no, no, that's WROLG. They want to finish the book by the timethey fly over Chicago and he was right. So a book today is about a hundred andtwenty pages or about Twenty tousand words of twenty five thousand words. Sonow becomes a lot more manageable. So if you have ten chapters, remember EGHchapters in middle are the problems. The first chapter is your introductionto the problem welcoming the people in so they know that they're in the rightplace, letting them get to know your signature store, so they get to knowlike and trust you. The last chapters you're called to action chapter. Thoseare your ten chapters. Twenty five thousand words, that's twenty fivehundred words per chapter. If you write for fifteen minutes a day, you canprobably write two hundred fifty to five hundred words in that setting.When I say fifteen minutes, an Rork can write for fifteen minutes. If you cantwrite for fifteen minutes, then you know give it up higher ghost straiteryou're, never going to write your book. Fifteen minutes is like throwaway time.Everyone has fifteen minutes to spend. So if Youe write two hundred ND fiftywords a day in fordays you'll have a thousand words, do the math there infour or five months, maybe less you'll probably have your twenty thousandwords, because once you get started with two hundred and fifty words,you're gon rite, five hundred seven...

...hundred fifty a thousand words 's, likeI said up the first one is a painting, the butt even getting on the ground, todo a sit up as a pain and it process. But you do the first one in it's Rop.You do the second one, it's not so bad to do the third one you get into a flow.It's the same with writing hat one of the people I interviewed on my podcastsaid I will sit down and write every day, even if I don't know what to write.How will writ. I don't know what to write about today. I don't know whatI'm going to write about, maybe I'll writ about this. Maybe I'll write aboutthat. I know I'm going to write about this and boom he's off and I thoughtthat was touns. Actually a brilliant technique. An overwriters writers block,but I suggest to my clunts: they do this, outline that ten chapter outlineand they tell you, know what you're Goin to write about Gi. Exactly EFORengagement, you're, the ride, Bat, employee, engageent, you're, going tohave case studies. You can have statistics you're going to have stories,you're going to have interviews you're going to have all those other thingsthat make a chapter a chapter. Now you don't have to worry about what you'reGoin riitg about, because you loovat your deep dive out line, and you say:Okay, my book has a hundred different elements in here. What do I feel likewriting about today and then I never had writers block but yeah. The biggestkey is outlining it. You know putting together like a business pant when youwork with a major publisher. You have to put together proposal which I'mwriting now for my newest book and it's like it's hard when it's doing theoverview of a whole book it written yet. But I have enough of information in myhead and know what it's about it's just putting that proposal when you're doingit yourself, you don't have to write that proposal and you're, usually noton a timeline so couple things that motivate you when you're hiring a coachlike Dan. Is You paid them some money? You know you pay him enough of moneythat he's going to give you some time. He's there coaching you and you go hey.I paid them some money. I guess I better put that together. I think thatis a huge motivator to get your your darn book done, because you are seriousenough to say I need help the rest of you that are saying I got more moneythan time. Well, then, you hire Dan to do the ghost writing and you still getyour book out and you still get that return on investment because it doesn'tmatter what you've invested in the book...

...if it's done effectively and correctlyand professionally it's going to get the return on investment. So whenpeople think about Oh, this is like a lot of money to get my book done. WiyWell because it's a you Hav to position yourself as that true expert, to getwhat you want from the result, so as long as you're getting the return oninvestment which, if you do any good book at all, you're going to get returnon investment. This is where people don't get it Itas, like you, don't knowhow much money or not you're losing right now, because you didn't work withsomebody like Dan to get that freaking book out there she's, just like youknow, do it and again, if I paid you money, I'd be I'd, be accountable toyou exactly y know. You point out a realgood point that a lot of people ask me when t ey, they start working, said Yo.What's my returnal destment? How am I oan make money of money back and said?Well, you're going to make your money back immediately by getting one newspeaking engagement or one new, coaching or consulting thing? becase toknow you can hev five, ten fifteen fiftyhusand dollars from coachingconsulting whatever that's far out ways. Whatever a book would would cost you sopeople say well, but I don't know how to market a book. You know theyre onl,Thera thousand or one ways to market your book. Let me tell you the one wayto market a boot. Well, first I'll tell you t e one way to not market your book.It's called t a hop strategy and wons like this say. I hope someone sees mybook on Amazon. I hope they read the reviews. I hope they read the firstcouple of pages in the book. I hope they buy the book. I hope they read thebook. I hope they realize that I can actually help them. I hope theyactually go to my website and contact me. That's a lot of hoping yeah. I havedifferent strategy. I say Gee. I just rurn the trade paper that this companyhas a problem with employee engagement chapter three, my book talks aboutemployee engagement, I'm going to Fedax my book to this person and say: Heyreach, apter three. It talks about your problem. I can help you solve thisproblem. Let's set up a zoom call and start working together. I gread yourlanguaging may be different, I'm not a languaging expert on sales, but thepoint is tink out who you want to work...

...with and send them your book that an youhired, don't wait for them to come to you, the strategic he pactical and takethe initiative and you'll get the clients they're going to far outweighthe expense of writing a book right. So they pay experts big money. Okay, so ifyou are truly an expert, you have a book and the book is positioning you.It's also positioning you for other income stream. So the book can like myHolly Pronexfor, but, for example, it is. It was a book and then there's thisgreat content of information. Now it became a course. You take your chaptertourment. Of course it becomes a podcast. It becomes. A live workshopbecomes a consulting program. All of that was built into it. That's thebusiness plan behind it. If you have another book well, when I came up with my booksuccess as easy, it was because now I was forgit about a title and I had onForo magazine just waiting to say yes to me. I don't think I picked the best titlefor the best time, but boy I got the launch boy, I got the promotion, I gota great and I got that foot in the door with entrepreneur that when I do mynext one get that proposal out, they're going to say yes just like this and thechecks coming in the mail. So you know you have to do your due diligence. Youknow when I started out with books. I never thought I could write a book andthat's that's why I would have loved, have somebody but like you because backthen you would just show with these writers conference and say you know,should I sell publish my book or should I get a publisher, a Du? You don't havea list like you're gin, a self publation and you don't even know whatyou're doing so. You have to have somebody like damn to help. You withthat process, and I think that you just nailed itthere when you said a return on investment, is so massive in a book.But when you you take the time- and I know this to be true- people take ayear or y two years, three es writing a book. All of that pain and incs. I gotto get this book down to got this on. You don't even know. If it's good, youdon't have any confidence, you haven't ad any crredibility or accountability Y.U don't have a plan...

...and you have to have somebody. That'scoaching you I mean it's almost. If you take yourself seriously at all inbusiness, you need somebody. Then I 'll hold you accountable. That looks at itand makes your Book Professional O. No, that's so true! I was at a conferenceone time in Ken Blanchard was the keynotes pean N. everyone knows kind ofglanced, he wrote the One minute manager and who moved my cheese, he'swritten actually more than sixty books that are sold hundreds of millions ofcopies. You know o true brilliant person, and he said something duringthis speec. She said that all of his books on he wrote with a CO author andI went to Eferwards, and I said why did you write books with Co Authors becauseyou're brilliant? You could do it on your own and he said every time I workwith the coafther. I learned something new wel. I thought that was reallyhumble and really really very insightful that someone wis brilliantas he was realizes that he doesn't know at all that we all have something tocontribute. And, frankly you o our friend, rilly jolly, is a great line.He said, if you're in the picture, you can't see the frame yeah right. Aha, aI love that a book is a really a lonely project. Imean I kind of like it becauseit's like really kind of self indulgent, like youknow, but you know close my office door, lock, Tha door put a sign author atwork, yeah and or sometimes I go away. You know I'm going away to Hawaii for amonth to do this book- hey great writ off. You know, but you know myinspiration of something some creative project while I'm there, but the thingis that you know you know when you do that as aco author and that's another way, it's like you have that anotheraccountability partner somebody pushes you and that brilliant, so that couldbe a really fun project. Creat OV, like Brainstormang process, if you haveanother brilliant front that you want to do a book with so yeah another greatidea, so you know to get started working with you, Dan tell us theprocess. Somebody's like listening to the podcast are like okay, I am donefor crastinating. I am done trying to do this on my own. I need help and Iwant to make sure it's done right. You...

...know, what's how do they get a hold ofyou? What is the first thing? They need to do sure, Ti'm happy to talk toanyone for fifteen minutes to find out more about them and see. If we're agood fisth. You can go to my website, which is right. Your book in a Flashcom,I believe, in branding the way you believe been branding. So the name mybook is Wright your book in a flash. The website is right. Your book in aFlashcom, my podcast is right: you're, looking a flash with damn GANOL, so yeaher very easy to remember so, gothere thereare a lot of freebies resources there and how to overcomewriters, block and other cool things there and you'll see a link there toset up an appointment with me, and I be happy to chat with you, especially ifyou mention that you heard me on DV's program, they'll, be even better. 'LLSPEND A few minutes getting to know each other and see if it's a good fitand if it's a good fot for both of us, then e can take the next steps and ithas to be a good fit because you know if you go into norsh rooms and try onof bar shoes and they don't fit right and doesn't you know, start crunchingand hurting it's not going to feel any better two weeks later so for both ofour interests, we want to work with people who get us who are understandour project to understand our topic and we're going Ta have fun with it andmake the writing of the book an Expe, a joyous, fun experience, and not justone more thing. I gotna do ecause t and just knowing You'e got it a front likethe title like you know, when I've had really brilliant titles, I didn't wantto tell thim anybody, don't want to tell anybody like. I don't want toshare it because, like it's too brilliant, I Wuln't b take my idea andthen other ones where I work for like a year trying to find a title. It's likeanyone tell anybody, because I was like there's another one: they'll reject orthe subtitle. You know that, even when my publisher changed my subtitle, willyou know? Maybe maybe I should pay attention o what they're saying you knwasn't really what my thing you know, but you know theyrether they're markingit. Maybe they know their market better. Knowing your target market. Now youhave a market to even sell this thing, because why you know why are you goingto put it out there and maybe a just a little shift that you're going to beable to help them with Dan? Is the...

...title, the subtitle, the shift of themarket and then how to lay it all out is just that alone is Ese huge yeah,because I paid a bookcoach when I did my last balk my nife book. That's forsome never had a book coach, nine books. It doesn't matter how many books youhave. I heard a coach because I needed something to help me lay it out. Iwanted a hole day where I can just go. Lay It all out. You know, Post. I wasfull of posted notes. Yeah, you know chapter title ideas, because it was itwas so close to me. I didn't see what was impactful and so with somebody likeyourself. You can throw ideas out and you're going to be. You know, you're,like me, you're just honest u'front you've been in this business longenough. Nobody ask in to tell you like it is so because you want to helppeople and get to the point and get it done right exactly. I do that all thetime with my clients, in fact, just having conversations with clients,Thoi'm working with a gentleman Dow he's a former NFL football player,who's writing AF book for Soen athletes and how they can copin the real worldand he he outlined his book. He had he had his o Know Ten Principles for howto succeed in the world and was weere doing a really nice job getting alongNice leage and we're about halfway through the book, and he said, and bythe way you know, students should really take advantage of their their placement center. I said: There'sa Placement Center for student athletes on campuses. He says: Yeah, they're,really pupular, they're, really well known. They helpe a lot of people. Theydo lots of great services and iy said shouldn't that be in the book. I didn'tsee that in the book they said. Oh, do you think it should be in the book it'slike yeah. Sometimes people are too close to theirsubject and they need someone from a journalistic background to say, wait, asecond, that's news that should be in the book. Alright. So another reasonwhy you want to hire Dan to work with you in a book is because I have seenyou know being a marking person. I have seen this dand, it's so painful.Somebody shows me their book and it's like it's like showing their baby,because it is like a baby. o No usually takes me nine months like a birth, andthen you show the baby like you're so...

...excited and it's like it's an ugly babyand it's like, I don't want to tell you thatnot me baby, but it's long wrong.It's to so publishy lookingcolors R, wrong everything. It's like you don'twant an ugly baby. You want somebody that's going to help. You have abeautiful baby and someone you can be absolutely proud of, because there'sit's such a an extension of who you are yourbrand and it's a legacy and who wouldn't want to have a legacy. Youknow you all have stories. Wyo All live stuff, so get that book out of yourhead and get it out contact Dan. Get his book get get out there and get hiscall. I give your website again Dan, so I make sure you get it right sure. It'sright your book in a flashcom Flash. You should have like that superheroflash costume yeah. I think yeah. That could be it right. Okay, DANC, so thankyou so much a ben on the show so much great wisdom, and it was wonderful. Ifyou love this, you know somebody needs to get a book done, wants to know aboutit, pass it on to them, share it out to all the places you see, access, x orpodcast, or go to my Youtube Channel duddy, Allen, DOT, TV and you'll seedance video there with us totogether talking. So thanks. So much been apleasure having you here and reconnect me Dan. Thank you so much for havingthis was a blast. Thanks for listening to access toexperts, podcast with debal the expert of experts, you can also watch ourpodcast videos at debiallan Dot v for more information about your host visitus at debby. Allencom, remember to subscribe.

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