Access to Experts
Access to Experts

Episode 104 · 8 months ago

EP104: Authentically Connect and Convert with Video

ABOUT THIS EPISODE

Learn how you can become an authentic and confident using video to promote your business. And discover why online video marketing is one of the most important marketing strategies out there today.

Join me and my special guest expert Keri Murphy the expert on how to video to authentically connect with your ideal prospects while create a ton more sales. Learn more about Keri and her work at www.InspiredLiving.tv
Connect with the show host at www.DebbieAllen.com.

Welcome to access to experts podcastwhere business success secrets are revealed from world class experts andnow your host sa tea. I I'm debbi Allen your cost of accessto experts and we have a true expert with us today, something that everybusiness owner and especially anybody inspires to be an expert at needs tolisten to every singl or of this podcast. I'm going to give her a formalintroduction, then I'll say hi o my my friend carry so Harry Muphy is the CEOand founder of inspired living, the name alone. I love it right, gotta loveit, and this is where she helps people become experts in their field byinfluencing their brands through camera training, business, Stragegy, media andmarket planting, and so she teaches them how to be authentic and connect.They did authentic connection through a camera lans, so theywere going toconvert their ideal. Pl clants using video is the r particular more form ofmedium, and we all have to get used to that, and I would tell you, but I was ever used to that. So youknow here is like speaker, twenty five years doing everything I did soon. Ihaven't learned how to do video Karry's gonna Laugh Wand. She hears this, butit was like that little red light would come on and I'd be. Like my Gosh, you know I cun tick tothousands of people. Wul. Give me that little red light and, like you know-and I was like all like you know- like a robot of her, so everybody's going tostart somewhere. It doesn't matter what experienceis a different Modaty, butlet me tell you: Karry started already being an exer before she knew she wasan expert because she was treamy for exactly what she does at what she'sdoing right now. Asfire living is that she was on a camera for twenty yearsuntil as a television veteran and with appearances on MTV e e network Fox Av,NBC and I'm sure a ton more right, but let's just get around here. Let's geton the show, carry Murphy Welcome to the PODCAST. Thank you debby. Thank youfor having me. I actually was chuckling...

...when you were talking about you know.Twenty five years as a speaker and all of a sudden that red light comes on andyou're like what is my name like I toldlike what is happening so I get it.We've worked with hundreds of not thousands of ontrepreneurs. That feelexactly the way you did you don't know, but you know and like you said, we allstart somewhere, but if we don't get comfortable on camera, because this iswhere everyone lives right now we're never going to make the impact andincome that we could oh most definitely and then even even websites, yourwebsites dead. You know you used to be like the flash. You know that stuffdrives me crazy. You O, like the Flash, was out and then what do I do? Next?It's like video to make. You could spend all the great copy and images onyour site, but you got to have video on there to engage with people and then inthat one video, mulpile videos, and then you have events. You have otherthings going. Everything has to be layered with video. So I look at thiscarry and say it's pretty obvious, based on your background that this iswhat Youd be teaching, but I know we had a conversation about it. You saidit wasn't obvious to me at first. I think the thing that is right in frontof US dubby is always the hardest thing to see. You know is like right on thetip of your nose and you're like I don't see it, but you know the journeyfor me started. You know I started out on camera as as an adolescent really. Iwas eleven. The most Awkward Age Lo can part MOE yeah you're, like a geek atthat age like Oh, it was. I was such a Geek, it wasn't funny and my mom is ahair. stylist owns a hair salon. My two sister Wae, my uncle, I mom to no, IYoue, that's ealy scary. When you grow up with a mom, that's a hair silencebecause you're their model and they like, Oh yeah, did she do all that? Ohyes, but let me tell you: If you go back to the s, the Perm was really bigback. Then- and I on I remember the like the lion king hair like and thebig bangs anyway, I won't go there, but you know I found out a couple things atthat age, one that I wasn't going to be the Super Model I had always dreamet of,but two that I actually really enjoyed...

...being on camera, and so you know, butbut like everyone else, we all have an eleven year old inside of us still thatwhen I think about that time in my life and watching back my videos during likemy acting classes, I would look at them like it was the worst horror film onthe planet. And yet you know now. I look at them with a producer directorkind of e, but I have to say we all have that inner critic they intercritic, as you get out there and you understand why you're on camera startsto get quieter, but I don't think it ever really goes away right. So myfirst business I started, and I was twenty three: it was an intero designbusiness and, as I did that, like I love creating beautiful things, that'swhy were so in alignment like we love Creatin ran ane. I love it. I couldjust tell by your backdrop, like you, definitely love like great branding adesign fifteen years in fashion business, we're totally alined. Yes,yes, yes, and so you know I was doing inter design segments. I was doingcommercial work. I was always using video to grow my business. I justdidn't know it and I ended up buying that talent agency. I went through as alittle girl when I was twenty seven years old yeah and grew and scaled thatI mean debbi. I had no plan B. Like I love developing talent. I love you knowwhat I love. Actually, I love finding the gems and people I love helping themlike look at what they're capable of help them step into greater potentialin their life. I think it's why I name my brand inspired living, because Iwant people to feel so inspired by what they're doing and who they are, that itjust really fills them. It feels their bake account right. It fills theirrelationships, but this agency was really it was my identity, and I thinkyou know we were talking about a little bit that in your thirties, you'refinding yourself and at thirty three I found myself with no business, nohusband, you know no home and I was like well crap. What do I do now and Ijust knew I had this video thing I just...

...knew. I was good on camera, so I signedwith the top agent out here in La that's a whole another story and wasdoing like at thirty. Three now imagine at this point Deby. I've been anentrepreneur for over ten years and I'm out here pretty much begging, someoneto give me a job, and in La I mean there's so w might as well be ninetythree out here. You know because you're competing with these anyway, it's alonger story, but I had this Aha moment and it was like. Oh my gosh, I waswatching someone online someone. We probably both know very well, but itwas that, like super cheesy over the top kind of video for their business-and I had this moment where I was like- Oh manash now- first of all that is notauthentic. You know it was speaking at you know ten octiveshigher just smile from ear to ear that Hi, I'm Carrie and in the next threeminutes, I'm the infomercial right, the wost Differeno. However yeah Ahoh, myGosh, I can teach entrereneurs how to be on to. I need to save these peoplefrom themsov. I need to say people that are watching it. I need to save them toand that's really how it started. You know it was like okay, this issomething you know. I've been an entrepreneur, my pretty much my wholelife. I've been on camera, my whole life. What would happen if I broughtthe two together and I'm not I'm not just someone who has been on camera.I've owned businesses and that's what makes me different is that I'm teachingbusiness with video, just like your experienc ind, what you do withmarketing it's so much bigger than just pressing record. You know it's o muchgreater than that D. I always believe that you have to go through stages ofyou know entrepreneur, ship or what you do to become that expert and then youknow you're. I consider myself lease Youpos call me this: the expert ofexperts all the time, but we you're an expert of experts. A you became anexpert then to each other people how to become an expert and then treur yourmotality through your talents. What you had you already had the productioncompany. You went hey business people on need this, because you didn't thinkthat way. You were thinking like o no production and modelling everythingelse. Biis like this is the new world...

...yea. If you have a website and you'renot out there with video right now, you're behind the APIL, it's like thisbecause we're so media driven. You know, even if it's like a short littlesoundbyer, one or two minute, video making that impact that and you teachthem, carry how to come from here that hartplace right. So let's talk abouthow you do that and let's get a case Tu, because I like to talk about that too,like how you take somebody from like that, here's, the Red Dot. I don't wantto look there. I'm scared, I'm a business owner, I'm not a person thatlikes to be on video to like come from your head, get into your heart and beauthetic like how do you? How do you take somebody there and then give us acase study on how you did that sure? Well, the first thing I always sawpeople is that videois not about you that if you're pressing, mecord andthinking about yourself, there will always be a disconnect between yourwords and the person listening the person watching right and that youcannot be authentic and be scripted in your head and be connected to yourheart. At the same time, and that's why, when I'm working with people DEBBI andthey're like no carry, I have to write a script, I'm like wite. The scriptthen rip it up, give yourself some bullet points and let yourself flowbecause we know more than we think and when we're focused on the words, it'salmost impossible unless you're a trained actor to know how to emote andvideo is about emotional connection. It's that's the number one thing: it'snot about the words it's about making. Someone feel something on the otherside. So the way I teach people to do that- and this is I woayd say it's mymillion dollar takeaway. It will change your life in your business. is everytime you press record. I want you to think of one person because debw what Isee as people say: Hi Everyone, I'm so glad you're with me today, I'm CarriMurphy, the ckeo Om, inspired living and for over three decades already I'veLost Ao. No one cares. No one cares right, but when you say do you know you have a powerful messageto share, but every time you press record, you feel like you're going toget sick right. You lose your words,...

...you don't know what to say. You knowit's going to make a great impact if you can just figure out how to use it.You know I always start with where the person is when they're watching andthen I talk about me right. So, first of all, it's not about you speak to oneperson at a time, and that does a couple things. First of all, it totallylike takes the stress away of. Oh my God, I'm going to reach millions- or Idon't know everyone's watching me because at any given time there's onlyone set of eyeballs watching your video and when you can really breathe that inwhat just happened. My voice went down right. I got more connected, myshoulders don't become earrings, like you know, you just get at this morerelaxed approach when you know that one person you're talking to that's a gamechanger because most people press record and they have no idea whothey're talking to and im go say they're like throwing up on camerathey're just talking about themselves and talking about yourself is actuallya great thing when it connects to me the person watching right, Sobe, ahartfelld story, thatte story, bringme outof. That story. Let me feel you getyou because really, I think what people forget is when they're they're talkingto that camera they're not talking to a camera, not toto one person, one vieweron a website, Watthaar one person at a time on facebook or wherever they sharethe video right, Yep yeah, and I will say that right. There has such adifferent feel than almost ninety percent of the videos you see out there.When I come to your website and you're telling me, you know why I'm there, whyyou? What you do, how you do it? I mean research shows websites will convertover eighty percent better if there's a video on the home page, but most peopleagain, don't even know how to do that. You know they're just like boo, youknow, so I think, knowing who you're talking to understanding not thedemographic which is important like we do a lot of work right on the IDOclient, the Avatar who we're talking to but debby and video, it's all about thepsychographic. How is the person...

...feeling when they come to you and howdo you want them to feel when they're done right and when you know that it'sso much easier to show up and and be that condoit be that person for them?So a cay study a great case t we work with a lot of weelifters, it's kind ofrunny, because it's a it's a very congested marketplace right. There's alot of wheeleers and they're all understanding the power of video, likethe only unique differentiator you have in the marketplacis you I e!! that's itlike. We all sell homes, we all do thes. So so she came to me and she's, likeI'm. A new WHEELAER and, and I'm trying to you, know, servicebuyers and sellers, and you know anyone that wants to buy a home, I'm going tohelp them and B. You would say the same thing like you can't serve all thosepeople a confuse mind, Lim everybody ainal the world. Oh my gosh, an if Idon't know you're talking to me. You have three seconds three to eight. Ifyou're lucky to keep and capture someone's attention on camera on video,so we're also ADB right. We are in content, confusion and overload, so shenitched down into being the realater for first time home buyers, she's youngshe's, so like bubbly, she's, so perfect to be that person, because shejust bought her first home, and so she dits them. She knows ther, yes, bannerlanguage, right Yep. She built that a Youtube Channel and then HDTV found herand she was one through her youtube videos. They found them. This is itlike. People are looking for experts all the time, but if you're notpositioned as one I'm going to go to the next person now she didn't end upgetting the job. She was in the top ten which out of three thousand people ishuge sure, but just the fact that they found her through her videos becauseshe specialized in what she did is one of many case. Studies on you know, onceyou know who you talk, who you're talking to creating video content isnot hard, but it's very hard when you don't know who that is and you'rethrowing out the pasta prayer every day,...

...like, I hope, Imi hope this is beuttenating with someone the gins so knives whatever. It is exactly right, Iguess yeah so so, you're really helping like tha real estate agent. It was liketaking that eleven yearold that was all Geeky. I have no idea what I'm doinghere to getting really clear on their message, their Avatar and speaking tothem from their authentic place, and then she probably just fell in lovewith the video, the medium of video, because it is operfect for her yeah Isi,Peopl Yous. Believe me: Yes, you will hate it it first and then you will loveit. Okay, trust trust me and carry on this. You know Becaus e're talking fromthe eleven year old or we were there and and the same same with anything Iwas like the first time. It's like okay, you just want to get that script. Youwant to tell the proper then there's every it is a skill sent it's like anWen. You Got Ta, look at it. It's a SKILLSA. You learn to talk, Houre Gord,you learn how to talk, and then you learn how to communicate and it's ajust a different form of communication, like you said different and it's adifferent form of marketing through communication and really your when youknow your Avatar and you know what they want. You know their problems.Basically ore. Just you know problem solution, yeah from their heartspeaking to those problems, those issues they have you know and andreally going for from there to so so yeah. I love it. So tell us a littlebit about how you work with e plant. So somebody comes to you first and thenthere's is there a training process they have to learn to be on video. Tellus now that work there is, but before I tell you that I want to go back tosomething you just said that I think is so important that everyone heres andunderstands right now that we all start somewhere and at first you might hatevideo. I say it's like going to the gym and like lifting a Weigt for the firsttime, and it is painful you're sore for days. You know I have a one year oldright now and I tell you if it's not a bruise, it's a cut like he falls downall the time he gets back up. You know, videos and muscle and the more you useit the easier it gets, and you start to love it not because you're, like, Oh,my God, I'm so amazing on camera, but...

...because you're getting feedback in yourheart and your people, like, Oh my God, thank you so much that was amazing oryou're. Getting people calling you or you're booking gigs for stuff likevideo, is truly amazing when you understand what you're using it for. SoI just want to go back to that, because I think it's really important, becausepeople look at you or they look at someone else and go well of course,they're great at it, but you're really great at something too that were notgreat at because you've done it for so long, and I have your Brenee Brown hasthis quote that I love she's like embraced the suck when you start off atever anything ai call te be thing first time, and I just love it so muchbecause we all have an effing first time. You know we all have that like wehave these grandeos expectations of how we're going to show up, and then wewatch it back and the first thing we say is: Oh my God. I look like that. Isound like that. Like I didn't know, I did that funny little eye, twitch thingor whatever you know, so I just want to go back to that because we all startthere and but starting is how you get anywhere right and video isn't aboutbeing perfect, because if you're, if you're want to be perfect on video,forget it because, if you're not going to connect, that's not authetic,because we're humanswe're not perfect, we're going to eff up we're going tosuck and we're going to be real. We're going to be for I love it when you suckbecause then yeah, Oh, my God, I suck to e I'm in that Same Cape Yeah, likeOh, my Gosh, she's, not perfect. I see people want to see themselves in youand they can't sae that, as I say, if you're sitting on the beach with alaptop and a cocktail every day like that's, not real life for people andthey do want to aspire to be like you in some way, but they also want to feelthis relatability that I feel only video can bring. And so, when we workwith people debt, we teach them. The five types of videos, and then we weoffer free master classes, which is one of my favorite things, video confidenceand conversion, because the transformation is instant like what I'mteaching you now, they practice in a group Anit's just it's quicktransformations, hot seats right there,...

...yeah yeah, but when we work with ourclients, we work with them in a lot of different ways, whether they come outand film with us for two days and we work with them on their messaging. Wework with them with tour own camera. Presente. We shoot that positioningvideo for their website and have it edited. We have celebrity here anmakeup team like it is an experience. INALL like are just like this is thebest thing I've ever done in my life, because you walk away with a new levelof confidence, and any expert will tell you it's a combination of inner belief,an outer confidence right. It's those two things that drive us to do thethings and then the impact, of course that we have on people's lives. So youknow anyone can teach production. Anyone can teach you how to put up agreat light and buy a camera, but what we teach is how to show up, becausewhen you get that, then it changes everything else that you do in yourbusiness. It changes your website copy. It changes your programs, it changeshow people connect with you and it moves you from owning a business intoreally creating a personal brand, and I think that's really important right now.Well, I think I think you deserve it. If you really want to step up in yourbusiness, if you want to be that authority figure, if you want to betaken serious in business, is you know even y Lik? I said real estate, age andfinancial advisor it, it all walks of life doctors. You know I work with alot of different people as well, but they're still showing up they got toshow up on camera. Then they have to look the park it, the pediatrician,teer yeah yeah so and you get am ready to like in their head. Okay, yourdressed apart. Your looked apart now, you're in a safe place, rigt, it's afancy! Production all this, but forget about all that you're going to say,place a Carey's going to teach you to do this and then, when you do somethingyou can just do retake Buke. You know in real, like to co there in real timesaying that was great. Now do it this way. I need a little bit more emotionhere, because again you get so stuck in your head unless you've done this for along time. You know that inner critic is louder than probably anything elseso to have you know myself and my team there saying that was great. Now, let'sjust tweak it and you know when it...

...comes to a good movie. Yes, you knowthe actors are one thing: It's the editing that makes a good film iy makesanything, and so you put those pieces together. We draw out of you what weneed, and then we put it together in this beautiful package. Our clientstell us, like I get more clients from my video than anything else. I've everdone so it's great well and you teach them from that world of business. Doyou understand business which is really important because you can get themessage of PRAPF with emotion without being too far with that Bu? When I didfirst was taught with video, I was taught by Hollywood actress and youknow she was great CID herown studio. I went there I sent in my clients there.It was a wonderful day. I loved her but she's like behind the camera, likelooking at you and then trying to dig into your heart to get you to crybecause you'R Like I don't want to be an actress on a hallmark movie right is,but that's you know, that's why I had to learn. I'm like I don't want to cry.This is a me. Wait, no no get out you're. Almost there re was there. So Iremember going to cry Debbie you aren going to co out. I did the hairermakeup and it was like okay, not iffect, so felt like I stepped on. You know thehallmark set and it was an actress you know. So it's not like that. You comefrom a different place of the business. I think that's really important to havethat balance, because you know anybody can teach yau video, but it saidknowing the entepreal background, knowing the video production backgroundthat you've had knowing what it's like. You know, one on one and then the casestudies you have to working with so many diverse clients coming from wherethey're at right now, just getting them just to feel relaxed, doing feelcomfortable. You know your story everybody's, an expert before theyreally realize their n expert, like Youare talking earlier son as obvious,but you bring out that in a a affor, you know in a format with the video, sotell us about timeline. WIR people are saying: Okay,O you're talking about video, and if I have to have a video for my website orI'm doing video for social media, what's the what's the average number oftime people are watching it timewise, like I said two minutes, is in fourminutes. Is it...

...it depends on? I think what they'recoming to get. So if it is a video on your website, ninety seconds we'llleave ninety seconds TAT's about as far as you're going to get with people. Ifit's what I call a content, type video, what we call a product, video, which isa weekly like Mideo blog or it's a tip or something like that- you shatesabout three to five minutes. Five minutes is really pushing the thresholdof where people will continue to watch and it's so interesting to because wedo all the analytics. We do all the research and it is true three to eightseconds on facebook ads people are dropping off when we have a video threeto eight soconedieon wow get a message across in three eight seconds copyshort copy with a powerful video. Now we oure video ads work really well like.We do very well with our ads, but a lot of people, it's three to eight seconds.That's the attention span of people, that's why we have cloe captoning now,like people want to read before they even turn on the sound, because we'rejust we're scrolling. You know I was just doing some research trying to getcaught up on things and it was eight and a ten people prefer to watchcontent on their phones than their TVs like everyone, it's in the palm of yourhand, and yet what is there millions billions of videos and content outthere for us, so you really have to catch me with the, why you know soEverin I would say product like content, sort of videos, three to five minutes.FACEBOOK lives fifteen to twenty minutes. If I'm paying you to teach mesomething, then I'm expecting it to be longer form. If it's an interview, I'mexpecting it to be longer form, so you just want to think about. Where arethey watching right or are they listening? Because so many videos nowyou can sthip audio and make it your podcast, which you and I both do and sojus have to think about. Where am I reaching them during the day? You knowwhere are they at? Are they open to watching a longer video on a sales page?You want about a five minute video because but you've gotten people thereand they're curious, so they're going to watch a longer video than if it wassomewhere else. So you wanted to think...

...about where on the client journey arethey meeting my videos and it's all about building relationships so threeto six minutes over time, Axt YEA! I was just running a training, and thiswoman said before she came to me. She was only doing sixty second videos andLi. Can you imagine knowing that right now we need about twenty six. Twentythree touch points before we make a buying decision to work with someonehow many sixty second videos you would have to do to build trust with someoneover time or if you did like three to five minute videos and they got to knowyou better and they got more content from you. That trust would be builtmuch quicker right and that positioning of you as an expert. So again it goesdown to wear that. Where are they meeting the O client just so anywherefrom like initial? You know, I think, seconds to yeah to like deep divetraining. You know because I havoyor fifteen to thirty seconds, sometimeyeah, so this is me at night, like okay brain dead. At the end of the day I goto my APP and here I chick my phone and I got tickchock right there. I mean, Iadmit it like I'm, a chick cark junkie, because, like it, you a Onti top Ri Om,and it's fast and I'm like this. I just crawl. Okay, fine, two second, threesexos on don't have any next. Next next takes a lot for me to give a littleheart and star you know, but then I'm buying stuff, likeIlikthin, so these little videos on there I mean I can't even Ti. I spendthousands of dollars. Just do my brain dead stuff on tick, Tock, Ian I'll,tell you what Debbie it is! Amazing people are seventy nine percent morelikely to buy a product of service after watching a video seventy percent,and I want you to also. I want your listeners to hear right now what youjust said. It takes a lot for me to like or Hart something, and yet howmany of us are just like glued to the false metrics of social. Like did I getenough lights that I get enough hearts, but yet your bind stuff all the timeyou have people watching you. I say in social. You have stockers that becomefollowers that become friends that become fans that become buyers right solike. Where are they and a lot of times?...

People are watching you and they're,not commenting they're not liking, but the minute you offer something thatthey need. They're buying it right. So we tak is just etertainment ye. Youknow, I don't even get what people are doing on there, because it's crazy,sometimes the entertainment, sometimes you're selling stuff, so you can berelease tratengicg. So here's one, for example, that I watch all the time andI watch every single one, onther videos all the way through and it's a monkey.His name is George, and I don't know if you've seen George but Georgia has gota fan club and so George opens up the mail. That's what he does so every dayhe get boxes and boxes and gifts from treers from Tick Tock and he's openingup mailers, there's there's food in there there's games in there, HeyGolerg, Twenyou God what you got, George and then there's George, likeeny stuff and being Si Lik ral monkey he's a monkey he's a real monkey. Yes,George, a muckey and, and so it's the owners and so they've got this fan club,and so he just has a pile of boxes and stuff. That's been sent to him a Reaan.So I love George, you know, that's my thing, you know or crazy dogs or cats,or things like that, but the rest of them are like you know. I actually look.It was really incredible. What you're telling me about people buying stuff,because thete was like this shower scrubber thing like discrub, your backright and this video was so good. The guys in the shower. You didn't seemeter movement, you know you could tell Yos in the BLAC hour and how it dallscrubbed up and get all sudsy and fabulous. I'm like! Oh, my God, Thithing. I need one of those right, so I got to catch myself because I can't buyeverything direct for them so because then I go do an Amazon search. Igofully from TICKTAK. I go to Amazon and go look for it. It's like you know.You know it's like temper Yu. It's like ten percent of the price on there, sothe guy probably bought them all out of China or whoeverwe, bought him fromcheap right and just this fabulous video to this huge mark up on this anyyou know any product, I've seen all kinds of product where people do thatyeah they create their own business. Out of that, so people are doing this,creating their own business at a buying products but selling it through a superduper video. I mean it's crazy. You know, because on tick tock ior onAmazon, I never oudhave bought it. It...

...was stagnant, had no video on there andit was just like picture of the thing and like what is this right? What havewot so I know the power of it even like qvc any of those those people have beentrained like how, when do you know when to say stuff and the Ares of it? Oh myGosh Itd, just so everything sounds fabulous right, you're like okay. Iwant it all. I that's why, too, those those outlets have been so successfulbecause they know the emotional triggers they're going to that aregoing to call someone to buy something and true, we don't want to manipulateour buyers, but we also have to get them open up and we need to be able tohit the emotional trigger. That's going to cause them to buy. You know deb. Italso reminds me, I don't know if you remember the Million Dollar Shave Clubwhen they first came out, yeah Amas, brilliant. They had no budget for avideo and they did it in the warehouse and it it like scaled them overnight.You know, and then they got bought out by a huge conglomerate, but it was justlike his video and just how real and funny and humor and just it wassomething we had not seen much in the marketplace and it took his business tothe next level, and so we have to think about not just being like the perfecttalking head video, but you know now we have tick tock. We have all of thesedifferent platforms where and again like I'm not going to dance on myvideos, because that's not my brand, even though I have to say I'm a prettybad ass dancer and I' like to break it down. But it's just it's competitionthere on that Wi. Let's go, let's go, but you know I have to think aboutwhats what something that I'm going to enjoy. That also like is going to movethe audience, and we have to think about that right. Like George like atwhat point? Are You infotainment? Are you just entertainment? Are youinformation so really again understanding the the demographic andpsychographic of who you're talking to, but I have something next ting it up,like you said like stop. Trying be...

...perfect, have fun look at people likeGary v. He could not care less what you think about him and he's built a hugebusiness because of it. So it's like we have to get out of our own way and stoptrying to be anything that we're not so people can actually relate to us on amore human level and I think right now it's t the more real super like rawvideos that are doing better than the super highly produced videos. You know,so we have to just look at what's working right now and build that video,messle yeah and that's just and then that's going to we're going to rockrock this out with. That is just say, you know, learning to be yourself andyou start out on video as somebody else some alien creature and you're like whois that I don't want to be that person, you'R, stiff you're, worried, you'rescared and then you finally gests get into yourself and go. You know what, ifI can just be myself that could actually be fun and actually think that people are likeyou when I'm real, like just being silly and fun, and like I like mypodcast to be like you know, hey, it went off the rails a little bit. Wetalked about Jorbs a monkey, but it's like time. We have to o back and do Ipurpose yeah, that's exactly fun the purpose and we're back to that right.Now, here's the purpose, listen up, we're going. We find out about CarriMurphy, and how do we learn more about working with you so tell us a littlebit more about that where we can go? Yes, absolutely, I'm obviously onSocial Instagram is where we hang out a lot which is inspired living TV andthen the website has a lot of free resources. A lot of our clients ask forthe you know: How do I set up my Home Office? What equipment do we need? Sowe have a really beautiful pdf that walks you through all the differenttypes of tools that you can use to build out your home studio, that's theBas, studioready guide and then, lastly, the master class. We have an incrediblegroup of about five Osand people on facebook under the group ignit your itfactor. You know that thing that lights you up and it's completely free and Igo live in it every week. We're sharing all these things. You know you said youknow it really feels like an impostor...

...comes over your body when you start out,but I guarantee, like you, work with us for a day or you attend the masterclass and it's like a quick transition and transformation, so would love tohelp people os so make sure you get it right and you have a beautiful website,love your sight. Inspired Living Dat go on there, get inspired and sign forsome carry's classes, thanks so much for listening to us today, Debbie Allenand Carrie Murphy in the house, Wel Shurt, if you've loved it and it wenttoo fast, so I'm next I' ill be on your podcast. So you a loo here forward toit me so thanks so much everybody share this and listen to it, listen to it andShero out to as many people as you can't think so much thanks for listening to access toexperts, podcast with Debi Allan the expert of experts. You can also watchour podcast videos at Debi, Allan Dot TV for more information about your hostvisit us at debby. Allencom, remember to subscribe.

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